No. 34
Time-Honored BrandNo. 34 · Beijing · Founded
No. 34 is a time-honored Beijing food brand, named after its original hutong address. Though its exact founding year remains unverified, it is said to have originated in the early 1900s, crafting traditional pastries and pickled vegetables with meticulous skill. Today, it continues to preserve authentic old Beijing flavors, connecting the past with the present.
Brand Story
No. 34, located in Beijing, derives its name from the number of the hutong house where it was founded. The exact founding year has not been officially confirmed, but according to local lore, as early as the late Qing Dynasty and early Republic era (around the 1900s), small workshops in Beijing were already making traditional pastries and pickled vegetables. Over time, these workshops grew, and the shop at No. 34 in the hutong became known for its high-quality ingredients and exquisite craftsmanship, earning the affection of neighbors. Despite wars and changes, No. 34 has steadfastly adhered to traditional techniques, passing down the essence of Beijing cuisine. Today, its products still retain the flavors of old Beijing, serving as a tasteful link between the past and the present.
Signature Products
Thin-skinned with generous fillings, sweet but not greasy. Traditional flavors include five-nut and red bean paste, carrying the Mid-Autumn memories of old Beijing. (50-100 RMB/box)
Made from fresh vegetables and pickled using ancient methods, these are crisp, tender, and refreshing, perfect as a side dish. (20-50 RMB/jar)
Eight kinds of traditional pastries, beautifully shaped and symbolizing good fortune, ideal as gifts for friends and family. (80-150 RMB/box)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
No. 34 insists on traditional handmade production, using natural ingredients and no preservatives. Its pastry-making techniques emphasize precise heat control and manual skill, while its pickled vegetables undergo sun-drying and dew-exposure, reflecting the simplicity and craftsmanship of old Beijing's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was No. 34 founded?
No. 34 was founded in null, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of No. 34?
Its signature product is Beijing-style Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: