Bai Jingyu
Time-Honored BrandBai Jingyu · Jiangsu · Founded 1368
Bai Jingyu, a time-honored pharmaceutical brand from Jiangsu, is renowned for its eye medicines. With a history dating back to 1368, it has preserved traditional manufacturing techniques for centuries, dedicated to safeguarding public health.
Brand Story
The Bai Jingyu brand originated in Jiangsu, with its roots tracing back to the Ming Dynasty. According to legend, in 1368 (the first year of the Hongwu reign), the Bai ancestors opened a pharmacy in Jiangsu, specializing in ophthalmic medicines. By the Qing Dynasty, the Bai Jingyu pharmacy had grown considerably, and its eye medicines gained widespread fame for their remarkable efficacy. During the Republic of China era, descendants of the Bai family carried on the legacy, integrating traditional pharmaceutical techniques with modern methods, further expanding the brand's influence. Bai Jingyu's pharmaceutical philosophy emphasizes 'carefully selected ingredients and time-honored processing methods.' Its eye medicine manufacturing techniques have been inscribed on the intangible cultural heritage list, reflecting the profound heritage of Chinese medicine. Over centuries, the brand has upheld its original mission of 'healing and saving lives,' becoming a model for the pharmaceutical industry in Jiangsu and across the nation.
“[待核]”
Signature Products
An ophthalmic preparation made with traditional techniques, effective for clearing heat, improving vision, and relieving eye fatigue. (20-100 RMB)
A classic formula made with multiple precious ingredients, specifically for treating red, swollen eyes, corneal opacities, and other eye ailments. (50-200 RMB)
A modern eye drop formulation incorporating pearl powder and other ingredients, offering a cooling and soothing effect to relieve dryness. (30-150 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Bai Jingyu's pharmaceutical techniques focus on 'time-honored processing methods,' stressing the use of authentic medicinal materials and meticulous craftsmanship. The production of its eye medicines involves multiple steps, including ingredient selection, grinding, and compounding, embodying the essence of traditional Chinese medicine processing. The brand's culture integrates traditional Chinese ophthalmology theories and inherits pharmaceutical experience from the Ming and Qing dynasties, making it a significant representative of Jiangsu's medical culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Bai Jingyu founded?
Bai Jingyu was founded in 1368, originating in Jiangsu, Jiangsu, primarily in the Healthcare field.
What is the signature product of Bai Jingyu?
Its signature product is Bai Jingyu Eye Ointment. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: