Bailu
Time-Honored BrandBailu · Xiamen · Founded
Bailu is a Xiamen-based food brand renowned for its traditional pastries, embodying the rich culinary culture of southern Fujian. Named after Xiamen's city bird, the egret, it symbolizes auspiciousness and coastal charm. With roots tracing back to late Qing Dynasty workshops, Bailu blends time-honored techniques with local ingredients, offering authentic flavors that evoke nostalgia and maritime heritage.
Brand Story
Bailu, a brand from Xiamen, Fujian, takes its name from the city's iconic egret, symbolizing good fortune and coastal elegance. Local records indicate that pastry-making in Xiamen dates back to the Ming and Qing dynasties, with numerous pastry shops flourishing. Although the exact founding year of Bailu is not officially documented, it is believed to have originated from a pastry workshop established by local artisans during the late Qing and early Republic periods, known for handmade traditional treats. By the mid-20th century, as Xiamen's food industry consolidated, the Bailu brand emerged, integrating Minnan pastry techniques with maritime cultural elements. The brand insists on using premium local ingredients such as glutinous rice, peanuts, and seaweed to craft specialties like pie (馅饼) and gongtang (贡糖). More than just food, Bailu carries the collective memory of Xiamen, evoking nostalgia among overseas Chinese. Its products once traveled with emigrants to Southeast Asia, serving as a link between homeland and abroad. Today, Bailu continues to honor ancient methods while innovating flavors, aiming to bring the taste of Minnan to a broader audience.
Signature Products
Traditional Minnan-style pie with a crispy crust and sweet filling, made with mung bean or red bean paste. (20-50 RMB per box)
A crunchy peanut and maltose candy, sweet but not cloying, perfect as a tea snack in Minnan. (15-30 RMB per pack)
An innovative pastry incorporating Xiamen's specialty seaweed, offering a savory-sweet flavor with a hint of the ocean. (25-45 RMB per box)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
Bailu preserves the traditional pastry-making techniques of Minnan, emphasizing handcrafted processes such as repeatedly folding and rolling the flaky crust of pies and mastering the heat and pulling skills for gongtang. The brand prioritizes authentic ingredients, using local peanuts and glutinous rice, reflecting the fusion of maritime and agricultural cultures. Its products are often featured in festivals and rituals, making them an integral part of Minnan folk customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Bailu founded?
Bailu was founded in null, originating in Xiamen, Xiamen, primarily in the Food & Beverage field.
What is the signature product of Bailu?
Its signature product is Bailu Pie. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: