Beibingyang
Time-Honored BrandBeibingyang · Beijing · Founded 1936
Beibingyang is a legendary Beijing soda brand, famous for its orange soda that has been refreshing locals since 1951. With its nostalgic glass bottles and polar bear logo, it evokes cherished summer memories for generations of Beijingers.
Brand Story
Beibingyang originated in 1936 as the Beiping Ice Factory, founded by businessman Hao Rujiu and partners, producing ice and cold drinks. After the liberation of Beiping in 1949, the factory was nationalized, and in 1950 the 'Beibingyang' trademark was officially registered, making it one of the first state-owned food enterprises in New China. In 1951, Beibingyang began producing soda, quickly becoming Beijing's favorite summer drink thanks to its unique orange flavor and refreshing taste. By the 1980s, Beibingyang reached its peak, with annual output exceeding ten million bottles, and was celebrated alongside Yili bread as a culinary duo of Beijing. After a period of dormancy in the 1990s due to joint ventures, the brand made a successful comeback in 2011. More than just a beverage, Beibingyang symbolizes Beijing's urban culture and collective memory, witnessing the development of China's food industry.
“You're not just drinking soda, you're drinking Beibingyang.”
Signature Products
Classic orange flavor, fizzy and perfectly balanced between sweet and tangy. Beibingyang's signature product. (5-8 RMB per bottle)
Made with real orange juice, rich in fruity aroma and refreshing taste. (5-8 RMB per bottle)
Combines traditional sour plum flavor with a fizzy twist, sweet and sour to cut through grease, ideal for summer. (6-9 RMB per bottle)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Beibingyang soda comes in traditional glass bottles with a polar bear logo on the cap, evoking a sense of nostalgia. Its production blends modern beverage technology with traditional recipes, emphasizing fruit juice content and carbonation, preserving the taste that old Beijingers remember. The brand emphasizes cultural heritage, using retro packaging and classic flavors to resonate emotionally with consumers.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Beibingyang founded?
Beibingyang was founded in 1936, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Beibingyang?
Its signature product is Orange Soda. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: