Beidaihe
Time-Honored BrandBeidaihe · Hebei · Founded 1950
Beidaihe is a renowned food brand from Hebei Province, celebrated for its distinctive local pastries that capture the essence of Beidaihe's coastal tourism culture. Since the 1950s, it has been a beloved choice for travelers seeking authentic flavors, offering treats like seafood crackers and peanut crisps that blend traditional craftsmanship with seaside inspiration.
Brand Story
Founded in the mid-20th century during the early years of the People's Republic of China (1950s), Beidaihe brand emerged in the scenic coastal town of Beidaihe, a popular summer resort for central leaders and international guests. To cater to the influx of visitors, local food factories began producing specialty pastries, gradually forming the brand. Named after the town, Beidaihe symbolizes nature and health. Key figures were local pastry chefs who merged traditional techniques with coastal ingredients, creating unique products like seafood-flavored crackers. Culturally, Beidaihe brand bears witness to the development of China's tourism and food industry, becoming an iconic symbol of Beidaihe's heritage.
“[待核]”
Signature Products
Crispy crackers made with shrimp, shellfish, and other seafood, offering a savory taste that reflects the coastal flavor. (10-30 RMB)
A traditional crispy candy with rich peanut aroma, sweet but not cloying, perfect as a classic tea snack. (15-40 RMB)
A refreshing and delicate cake that helps cool down in summer, ideal for warm weather. (10-25 RMB)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
The pastry-making techniques of Beidaihe brand are inherited from local traditional craftsmanship, emphasizing careful ingredient selection and handmade production. Its distinctive feature lies in incorporating seafood elements, resulting in a unique savory flavor. Closely tied to Beidaihe's tourism culture, the brand's products are must-buy souvenirs for visitors, carrying the memory of local culinary traditions.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Beidaihe founded?
Beidaihe was founded in 1950, originating in Hebei, Hebei, primarily in the Food & Beverage field.
What is the signature product of Beidaihe?
Its signature product is Beidaihe Seafood Crackers. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: