Caizhizhai
Time-Honored BrandCaizhizhai · Zhejiang · Founded
Caizhizhai, a time-honored brand from Zhejiang, is renowned for its traditional pastries and candies, embodying the culinary memory of Jiangnan (the region south of the Yangtze River).
Brand Story
Caizhizhai was founded in Zhejiang, with its exact founding year yet to be officially verified. Legend has it that its name derives from 'cai zhi,' meaning to gather the mythical herb of immortality, symbolizing health and good fortune. During the late Qing Dynasty and early Republic of China, when commerce flourished in Zhejiang, Caizhizhai gradually established itself locally through exquisite pastry-making skills and unique flavors. Its products blend the dietary characteristics of Jiangnan, featuring carefully selected ingredients and meticulous craftsmanship, winning the hearts of the people. Caizhizhai is not just a food brand but also a cultural symbol of the region, witnessing the development of modern industry and commerce in Zhejiang. Its traditional techniques have been passed down through generations, reflecting the commitment to quality and cultural heritage of China's time-honored brands.
Signature Products
Crispy and delicious, sweet but not greasy, made with traditional techniques. (10-30 CNY)
Delicate fragrance of osmanthus, soft and sticky texture, a representative of Jiangnan flavor. (15-40 CNY)
Balanced salty and sweet, crispy and fine, a classic tea snack. (12-35 CNY)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Caizhizhai adheres to traditional handmade methods and emphasizes the quality of raw materials. Its pastry-making techniques integrate the culinary culture of Jiangnan, reflecting local characteristics. As a time-honored brand, it carries historical memories and represents a combination of folk craftsmanship and commercial culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Caizhizhai founded?
Caizhizhai was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Caizhizhai?
Its signature product is Sesame Crisp Candy. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: