Changchun Food Store
Time-Honored BrandChangchun Food Store · Shanghai · Founded 1958
Changchun Food Store, a time-honored brand on Huaihai Road in Shanghai, has been renowned since 1958 for its high-quality food and honest business practices, carrying the taste memories of generations of Shanghainese.
Brand Story
Located at the intersection of Huaihai Middle Road and Sinan Road, Changchun Food Store traces its origins to the public-private partnership era of the 1950s. In 1958, under the umbrella of the Shanghai Sugar, Tobacco, and Wine Company, the store officially opened, its name symbolizing 'everlasting spring' and the owners' wish for thriving business and loyal customers. During the planned economy period, it became a vital source for candies, pastries, cigarettes, and wine, earning a reputation as a 'trustworthy store' through strict sourcing and excellent service. After the reform and opening-up, it pioneered the introduction of regional specialties and created its own 'Changchun' product line, including mooncakes and pastries, establishing itself as a landmark on Huaihai Road. Over decades of market changes, it has upheld the principle of 'quality first, customers foremost,' with its bulk candies and freshly baked pork mooncakes remaining classic flavors in Shanghai's collective memory. In the 2010s, the store underwent renovation, blending tradition with modernity while continuing to offer premium food and service.
Signature Products
Baked on-site and sold hot, with flaky crust and savory filling; a must-queue item during Mid-Autumn Festival. (5-8 RMB per piece)
A nostalgic assortment of classic Chinese candies like White Rabbit and preserved plum sweets. (30-60 RMB per 500g)
Includes mung bean cakes and seaweed sesame crackers, made with traditional techniques, balancing sweet and savory. (20-50 RMB per box)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Changchun Food Store epitomizes the commercial culture of Huaihai Road, reflecting the meticulousness and integrity of Shanghai-style business. Its practice of 'front store, back workshop' (with some products made fresh on-site) emphasizes freshness and customer experience, a tradition increasingly rare in today's fast-paced commerce. The store's preservation of old-fashioned sales methods, such as bulk weighing and counter service, serves as a vessel of urban memory, mirroring Shanghainese nostalgia for traditional lifestyles.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Changchun Food Store founded?
Changchun Food Store was founded in 1958, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Changchun Food Store?
Its signature product is Fresh Pork Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: