Chaoyixing
Time-Honored BrandChaoyixing · Shandong · Founded
A culinary brand from Jinan, Shandong, renowned for traditional Lu cuisine and local snacks, inheriting the rich food culture of the Qilu region.
Brand Story
Founded in Jinan, Shandong, Chaoyixing has its roots deeply embedded in the profound culinary traditions of the Qilu region. The brand specializes in Lu cuisine and Jinan's local snacks. Its name, meaning 'surpassing the ordinary with vibrant delight,' reflects a dedication to culinary excellence. Over the years, Chaoyixing has skillfully combined traditional Lu cooking techniques with modern dining needs, creating a distinctive flavor profile. Signature dishes like Bazirou (braised pork) and Sixi Meatballs have won the hearts of local food enthusiasts. As a representative of Jinan's dining culture, Chaoyixing serves as a living practice of Lu cuisine in contemporary times, contributing to its preservation and evolution, and earning its place as a culinary icon of Shandong.
Signature Products
A Jinan classic, this braised pork is rich in soy sauce aroma, fatty but not greasy, and lean but tender. (8-15 RMB per serving)
Symbolizing fortune, prosperity, longevity, and happiness, these meatballs are soft, juicy, and savory with a hint of saltiness. (10-20 RMB per serving)
A Jinan specialty, this savory porridge is smooth, warming, and nourishing, with a rich mix of ingredients. (3-5 RMB per bowl)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Chaoyixing's culinary heritage is rooted in Lu cuisine, emphasizing precise heat control and seasoning, with a commitment to traditional ingredients and methods. Its Bazirou is crafted with meticulous selection and slow simmering, embodying the 'salty-fresh and masterful heat' characteristic of Lu cuisine. The brand also integrates Jinan's folk culture, such as tying Tianmo (a savory porridge) to the city's breakfast traditions.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chaoyixing founded?
Chaoyixing was founded in null, originating in Shandong, Shandong, primarily in the Dining field.
What is the signature product of Chaoyixing?
Its signature product is Bazirou (Braised Pork). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: