Chen Liji
Time-Honored BrandChen Liji · Guangdong · Founded 1600
Chen Liji, a time-honored brand from Guangdong, has been a guardian of Lingnan traditional Chinese medicine since 1600. Renowned for superior ingredients and meticulous craftsmanship, its products are cherished both at home and abroad. With a legacy of over 400 years, Chen Liji embodies the spirit of 'healing the world with one heart'.
Brand Story
Founded around 1600 during the Ming Dynasty, Chen Liji was established by Chen Tiquan and Li Shengzuo, both from Nanhai, Guangdong. The two met through their herbal medicine business and later partnered to open a pharmacy, combining their surnames 'Chen' and 'Li' with 'Ji', meaning 'to heal the world'. Chen Liji is celebrated for its premium ingredients and refined techniques. It pioneered the wax pill packaging, a significant innovation that preserved medicinal efficacy. Over centuries, the brand has upheld its commitment to 'authentic ancient formulas'. Its products, such as 'Zhuifeng Suhe Wan' and 'Zhuangyao Jianshen Wan', are highly regarded in Lingnan and among overseas Chinese. Chen Liji is not only a custodian of TCM culture but also a reflection of Lingnan commercial heritage, embodying the Cantonese merchant spirit of integrity and philanthropy.
“One Heart to Heal the World, A Century of Heritage”
Signature Products
A traditional remedy for wind-cold dampness and joint pain, priced around 50-100 RMB.
A classic Chinese patent medicine for kidney deficiency and lower back pain, priced around 30-80 RMB.
Aged tangerine peel from Xinhui, known for regulating qi and strengthening the spleen, priced around 100-500 RMB.
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Chen Liji's pharmaceutical techniques integrate Lingnan TCM culture, and its wax pill-making craft is listed as an intangible cultural heritage. The brand adheres to 'authentic ancient formulas', emphasizing the use of genuine medicinal materials and rigorous processing, reflecting its core philosophy of 'healing the world'.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chen Liji founded?
Chen Liji was founded in 1600, originating in Guangdong, Guangdong, primarily in the Healthcare field.
What is the signature product of Chen Liji?
Its signature product is Zhuifeng Suhe Wan. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: