Chen Youxiang
Time-Honored BrandChen Youxiang · Xiamen · Founded
A time-honored Xiamen condiment brand, Chen Youxiang is renowned for its traditional sauce-making craftsmanship, carrying on the authentic flavors of southern Fujian (Minnan) cuisine.
Brand Story
Chen Youxiang is a well-known condiment brand in Xiamen, with a history tracing back to the late Qing Dynasty and early Republic of China. It is said that the founder, the Chen family, had been engaged in sauce brewing for generations. They set up a workshop in Xiamen, producing soy sauce, soybean paste, and other seasonings. The brand name 'Chen Youxiang' means 'the fragrance of the Chen family,' reflecting their dedication to traditional brewing techniques. In the early 20th century, Chen Youxiang's products gradually spread across the Minnan region, becoming a staple in local kitchens. Their brewing process emphasizes natural fermentation, using high-quality soybeans and wheat, and undergoes multiple steps to create uniquely flavored sauces. Culturally, Chen Youxiang witnessed the commercial prosperity of Xiamen's port, and its products were carried by Minnan overseas Chinese to Southeast Asia, serving as an emotional link between overseas Chinese and their homeland. Today, Chen Youxiang still adheres to traditional techniques while incorporating modern management, committed to preserving and promoting the culinary culture of China's time-honored brands.
Signature Products
Traditionally brewed, rich in aroma, reddish-brown in color, an excellent umami enhancer for Minnan dishes. (10-30 RMB/bottle)
Fermented from soybeans, with a mellow taste, suitable for dipping or cooking. (8-25 RMB/jar)
Blended with various spices, with a unique flavor, the soul of Xiamen satay noodles. (15-40 RMB/bottle)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
Chen Youxiang's brewing techniques follow ancient methods, emphasizing natural fermentation and the passage of time, reflecting the simplicity and refinement of Minnan food culture. Its products are not just condiments but also carry the local memories of Xiamen and the nostalgia of overseas Chinese.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chen Youxiang founded?
Chen Youxiang was founded in null, originating in Xiamen, Xiamen, primarily in the Food & Beverage field.
What is the signature product of Chen Youxiang?
Its signature product is Soy Sauce. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: