Chuanbei
Time-Honored BrandChuanbei · Sichuan · Founded
Chuanbei is a Sichuan-based dining brand known for its traditional Sichuan cuisine and regional culture. Rooted in northern Sichuan, it celebrates local ingredients and time-honored techniques, offering authentic flavors that have delighted diners for generations.
Brand Story
The Chuanbei brand originates from the northern region of Sichuan, with a history tracing back to the mid-Qing Dynasty (circa 18th century). The area was renowned for its abundant produce and bustling trade, which fostered a thriving culinary culture. Local records mention several celebrated chefs who blended cooking techniques from both north and south, creating a distinctive northern Sichuan flavor. The founder (details to be verified) established the Chuanbei brand, combining traditional heritage with modern dining concepts, aiming to spread the culinary culture of northern Sichuan. The name 'Chuanbei' literally means 'north of Sichuan,' reflecting both the regional identity and a deep affection for the homeland. Through generations, Chuanbei has insisted on using local ingredients and handcrafted methods. Its dishes are famous for being spicy, fresh, rich, and mellow, winning the hearts of food lovers. Today, Chuanbei serves as an important window to showcase Sichuan's food culture, and its story continues to unfold.
Signature Products
Made from pea starch, smooth and tender, served with chili oil and Sichuan peppercorns. Spicy and refreshing, a classic snack of northern Sichuan. (10-20 RMB)
Selected pork belly stir-fried with Pixian bean paste and garlic sprouts. Rich but not greasy, savory with a slight kick. A representative Sichuan dish. (30-50 RMB)
Chewy noodles with tender braised beef in a rich broth, topped with house-made chili oil. Aromatic and comforting. (15-25 RMB)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Chuanbei inherits traditional cooking techniques from northern Sichuan, emphasizing the balance of heat and seasoning, and insisting on local ingredients such as Hanyuan peppercorns and Pixian bean paste. The preparation of signature dishes like liangfen (cold jelly noodles) and twice-cooked pork requires skilled hands, embodying the essence of Sichuan cuisine: 'one dish, one style; a hundred dishes, a hundred flavors.' The brand actively participates in promoting local food culture and is committed to preserving the intangible cultural heritage of northern Sichuan cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chuanbei founded?
Chuanbei was founded in null, originating in Sichuan, Sichuan, primarily in the Dining field.
What is the signature product of Chuanbei?
Its signature product is Chuanbei Liangfen (Cold Jelly Noodles). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: