Chuanxiang
Time-Honored BrandChuanxiang · Shanghai · Founded
Chuanxiang, a Shanghai-based food brand, specializes in Sichuan and Hunan flavors. With a history dating back to the mid-19th century, it has been dedicated to preserving and innovating traditional Chinese culinary arts. Known for its signature sauces and condiments, Chuanxiang embodies the essence of Shanghai's diverse food culture.
Brand Story
Chuanxiang originated in Shanghai during the mid-19th century, when the city opened as a trading port and became a melting pot of regional cuisines. The brand was founded by a group of skilled chefs who combined the techniques of Sichuan and Hunan cooking, creating a range of seasonings and ready-to-eat dishes that quickly gained popularity. The first head chef, Mr. Chen, developed a unique doubanjiang (fermented bean paste) recipe that became the cornerstone of the brand. Over the past century, Chuanxiang has upheld traditional craftsmanship while adapting to modern tastes, establishing itself as a representative of Shanghai's food industry. The brand bears witness to the city's inclusive immigrant culture and the coexistence of diverse culinary traditions, serving as an important carrier of Shanghai-style Sichuan-Hunan cuisine.
“The Taste of Sichuan and Hunan, Inherited for a Century”
Signature Products
Made from high-quality broad beans and chili peppers, traditionally fermented with a rich, savory aroma. A soulful seasoning for Sichuan-Hunan dishes. (15-30 RMB)
Plump beans with a mellow, savory flavor. Can be enjoyed as a condiment or used in cooking to add authentic Sichuan-Hunan taste. (10-25 RMB)
A numbing, spicy, and savory sauce with complex layers of flavor. Ideal for noodles, dipping, or cooking to excite your palate. (18-35 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Chuanxiang's techniques trace back to traditional sauce workshops of the late Qing and early Republic periods, employing ancient methods such as natural fermentation and sun-drying. The seasonings achieve a balance of umami, aroma, numbing, and spiciness, reflecting the essence of Sichuan-Hunan cuisine. The brand emphasizes the natural flavors of ingredients and insists on handmade brewing, making it a living fossil of Shanghai's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chuanxiang founded?
Chuanxiang was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Chuanxiang?
Its signature product is Chuanxiang Doubanjiang (Fermented Bean Paste). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: