Cuizipai
Time-Honored BrandCuizipai · Shandong · Founded
Cuizipai is a traditional small-mill sesame oil brand from Weifang, Shandong, renowned for its stone-mill craftsmanship and century-old heritage. It embodies the essence of Luzhong cuisine and artisan spirit.
Brand Story
Cuizipai small-mill sesame oil originates from Weifang, Shandong, with a history dating back to the Ming Dynasty (1368-1644). According to legend, the Cui ancestors migrated to Weixian (now Weifang) in the early Ming, utilizing local premium sesame and traditional stone-mill techniques to pioneer the craft of small-mill sesame oil. Through generations, Cuizipai developed the unique 'water substitution method' (shui dai fa), which uses low-temperature grinding and physical separation to preserve the natural nutrients and aroma of sesame. During the Qing Dynasty (1644-1912), the Cui family oil mill gained local fame, selling products to surrounding areas. In the early 20th century, Cui Shengyang (dates unknown) inherited the family business, officially named it 'Cuizipai', and refined the process for more consistent quality. After the founding of New China, Cuizipai was collectivized and later transformed into a modern enterprise. Cuizipai is not just a condiment but a carrier of Luzhong's culinary culture and artisan spirit, with its traditional techniques listed as intangible cultural heritage, making it a representative of China's time-honored brands.
“崔字牌，香飘百年（待核）”
Signature Products
Made with traditional stone-mill water substitution method, rich aroma and mellow taste, ideal for salads, dipping, and enhancing flavor in cooking. (20-50 RMB per 500ml bottle)
Selected premium sesame, stone-ground to a fine and smooth texture, nutritious, commonly used for hotpot dipping sauce and noodle dressing. (15-35 RMB per 300g jar)
Plump seeds, evenly roasted, crispy and delicious, can be eaten directly or used as garnish for pastries and dishes. (10-25 RMB per 200g pack)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Cuizipai small-mill sesame oil uses the traditional stone-mill water substitution method, with low-temperature grinding (below 60°C) to retain sesame nutrients. The process includes sorting, washing, roasting, grinding, mixing with water, and settling, where the 'mixing' step requires skilled artisans. This technique is a vital part of Luzhong's food culture, reflecting folk wisdom and craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Cuizipai founded?
Cuizipai was founded in null, originating in Shandong, Shandong, primarily in the Food & Beverage field.
What is the signature product of Cuizipai?
Its signature product is Cuizipai Small-Mill Sesame Oil. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: