Dahe Zhang
Time-Honored BrandDahe Zhang · Chongqing · Founded
Dahe Zhang is a Chongqing food brand that carries forward the flavors of Bayu through traditional craftsmanship. Rooted in the riverside culinary culture of the Yangtze, it offers time-honored snacks like spicy beef jerky and multi-flavored broad beans, embodying the bold and refined tastes of Chongqing's dock cuisine.
Brand Story
Dahe Zhang, originating from Chongqing, takes its name from the culinary culture along the Yangtze River. According to local gazetteers and oral accounts, during the late Qing and early Republic period (c. 1900-1910), the Zhang family ran a snack stall near the Chongqing docks, gaining a reputation for unique seasonings and handmade techniques. In the Republican era (1912-1949), the second-generation heir Zhang Mingde (dates unknown) expanded the business, blending the family recipe with Sichuan-Chongqing folk cooking, forming the prototype of 'Dahe Zhang.' After the 1956 public-private partnership, the brand was merged into a collective enterprise, preserving its traditional skills. Following the reform and opening-up, the third-generation heir Zhang Yongfu (1948-2015) revived the time-honored brand. Dahe Zhang's cultural significance lies in its witness to the evolution of Chongqing's dock cuisine, serving as a living sample of Bayu food culture. However, due to scattered historical archives, the exact founding year and corporate affiliation remain to be verified; this profile is compiled from available sources, with some information marked [to be verified].
Signature Products
Made from beef hind leg, seasoned with Sichuan peppercorn and chili. Spicy, numbing, savory, and chewy. (30-60 CNY/250g)
Fava beans coated in a sauce of sugar, vinegar, chili, and more, offering sweet, sour, numbing, spicy, and salty tastes. (15-25 CNY/200g)
Maltose and sesame cooked together, crispy and sweet, made by traditional hand-pulled candy technique. (10-20 CNY/300g)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Dahe Zhang's craft centers on hand-stirring, air-drying, and seasoning, emphasizing heat control and spice ratios. Its seasoning blends Sichuan-Chongqing numbing and spicy flavors, but the exact recipe is a family secret. In making beef jerky, the meat is repeatedly kneaded to absorb flavor; broad beans are soaked, peeled, and fried, each step relying on experience. This craft reflects the rugged yet refined nature of Chongqing's dock cuisine, a living fossil of folk food customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Dahe Zhang founded?
Dahe Zhang was founded in null, originating in Chongqing, Chongqing, primarily in the Food & Beverage field.
What is the signature product of Dahe Zhang?
Its signature product is Dahe Zhang Spicy Beef Jerky. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: