Daoxiangchun
Time-Honored BrandDaoxiangchun · Beijing · Founded 1916
Founded in 1916 in Beijing, Daoxiangchun is a time-honored brand renowned for its Suzhou-style pastries. Blending the refined craftsmanship of southern China with northern flavors, it has delighted locals for over a century with treats like Sachima and mooncakes.
Brand Story
Daoxiangchun was established in 1916 (the fifth year of the Republic of China) by Zhang Senlong, a native of Jiangsu, who opened his shop in Beijing's Dong'an Market. Having previously run a pastry business in the south, Zhang brought Suzhou-style pastry-making techniques north and adapted them to northern tastes, creating a unique style. The name 'Daoxiangchun' evokes the fragrance of ripened grain, symbolizing abundance and aroma. Its signature products, such as Sachima and mooncakes, are made with carefully selected ingredients and meticulous craftsmanship, quickly earning the favor of Beijing's gourmands. The brand's growth mirrors the commercial prosperity of Beijing during the Republican era and exemplifies the fusion of southern and northern culinary traditions. After a century, Daoxiangchun remains committed to traditional techniques while embracing modern needs, standing as a gem among China's time-honored brands and carrying the taste memories of generations.
“Daoxiangchun, a century of fine flavors.”
Signature Products
Soft and fluffy, melts in the mouth, made with traditional imperial pastry techniques. (20-40 RMB/box)
Flaky layers, delicate filling, balanced sweet and savory. (30-60 RMB/box)
Savory and crispy, shaped like an ox tongue, a classic Beijing pastry. (15-30 RMB/bag)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Daoxiangchun adheres to the principle of 'southern pastries, northern style,' combining Suzhou-style pastry craftsmanship with northern ingredients to create a distinctive flavor. Its techniques emphasize handcraft and precise heat control, such as the frying of Sachima and the boiling of syrup. The brand values the natural taste of ingredients, uses no artificial additives, and preserves century-old recipes, embodying the refinement and craftsmanship of Chinese pastry culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Daoxiangchun founded?
Daoxiangchun was founded in 1916, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Daoxiangchun?
Its signature product is Sachima. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: