Daoxiangcun
Time-Honored BrandDaoxiangcun · Beijing · Founded 1895
Beijing Daoxiangcun, established in 1895, is a time-honored Chinese brand renowned for its traditional Beijing-style pastries. With over a century of heritage, it blends southern and northern culinary techniques to create iconic treats loved by locals and visitors alike.
Brand Story
Founded in the 21st year of Guangxu's reign (1895) by Guo Yusheng from Jinling (present-day Nanjing), Beijing Daoxiangcun opened its first shop near Guanyin Temple outside Qianmen. Initially a southern-style pastry shop, it gradually integrated northern flavors, giving rise to a distinctive Beijing style. During the Republican era, Daoxiangcun became famous for products like 'Zilaihong' (traditional mooncake) and 'Niutoubing' (ox-tongue pastry), winning the hearts of Beijing residents. After a period of suspension following the 1956 public-private partnership, the brand resumed operations in 1984, preserving its traditional craftsmanship. Daoxiangcun embodies Beijing's culinary memory and stands as a representative of the city's food culture.
“稻香村，京味糕点百年香[待核]”
Signature Products
A classic Beijing pastry with a savory-sweet, crispy texture and a spiced salt filling. Approximately 20-40 RMB per jin (500g).
A traditional mooncake with a flaky crust and sweet filling, featuring candied winter melon and red and green threads. A must-have for Mid-Autumn Festival in old Beijing. Approximately 15-30 RMB per jin.
A handmade flaky pastry shaped like a flower, filled with sweet jujube paste. Not overly sweet, it is a delightful treat. Approximately 25-45 RMB per jin.
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Daoxiangcun adheres to traditional handmade techniques, such as the flaky crust of Suzhou-style mooncakes, which follows the principle of 'three parts crust, seven parts filling.' Its pastries combine northern and southern methods, using carefully selected ingredients like rice from western Beijing and dates from Miyun. The craft is passed down through master-apprentice relationships, preserving ancient methods and embodying the essence of Beijing-style cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Daoxiangcun founded?
Daoxiangcun was founded in 1895, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Daoxiangcun?
Its signature product is Niutoubing (Ox-Tongue Pastry). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: