Dayoufeng
Time-Honored BrandDayoufeng · Henan · Founded
Dayoufeng is a traditional food brand from Henan Province, renowned for its exquisite pastry-making techniques and deep roots in local culinary culture. With a history tracing back to the mid-Qing Dynasty, it has become a beloved name for festive treats and everyday delights.
Brand Story
Dayoufeng originated in Henan Province, with its exact founding year yet to be officially verified. According to local historical records, its predecessor can be traced to the mid-to-late Qing Dynasty, when the pastry industry flourished in Shangqiu, Henan. Dayoufeng gradually rose to prominence through exceptional pastry craftsmanship and honest business practices. The brand name, meaning 'great abundance and prosperity,' reflects people's aspirations for a well-fed and prosperous life. During the Republican era, Dayoufeng's pastries, known for their carefully selected ingredients and unique techniques, became beloved by locals and were essential gifts for festivals and weddings. After the founding of the People's Republic of China, the brand underwent historical phases such as public-private partnership, preserving its craft. Its traditional pastry-making techniques blend northern and southern flavors, particularly excelling in flaky pastries, showcasing the profound culinary heritage of the Central Plains. Despite lacking a precise founding date, Dayoufeng, as a local time-honored brand, is closely intertwined with the folk life of Henan and serves as an important window into the region's food culture.
Signature Products
Traditional flaky pastry with soft filling and a crisp crust, available in various flavors. A classic choice for the Mid-Autumn Festival. (20-50 RMB/box)
Golden in color, crispy outside and soft inside, with a rich honey aroma and a sweet but not cloying taste. A representative traditional sweet. (15-30 RMB/jin)
Crunchy and melt-in-your-mouth, with a subtle sesame fragrance. Enjoyed by all ages. (10-25 RMB/jin)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Dayoufeng's pastry-making technique adheres to traditional handcrafted methods, emphasizing ingredient selection and precise heat control, especially in flaky pastries. The process involves multiple steps—kneading dough, making pastry layers, filling, and baking—each reflecting the artisan's dedication. This craft not only preserves the authentic flavors of Central Plains pastries but also embodies local folk culture, making it a vital part of Henan's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Dayoufeng founded?
Dayoufeng was founded in null, originating in Henan, Henan, primarily in the Food & Beverage field.
What is the signature product of Dayoufeng?
Its signature product is Dayoufeng Flaky Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: