Dechangxiang
Time-Honored BrandDechangxiang · Guizhou · Founded 1900
Dechangxiang, a century-old pharmacy from Guizhou, is dedicated to honest pharmaceutical practices and health preservation, carrying forward the essence of traditional Chinese medicine.
Brand Story
Dechangxiang traces its roots to Guizhou at the turn of the 20th century. Founded around 1900 during the Qing Dynasty by an unnamed pioneer, the pharmacy was named to embody virtues of morality (De), prosperity (Chang), and benevolence (Xiang). In an era when Guizhou was remote and plagued by disease, Dechangxiang adhered to the principle of selecting authentic herbs and preparing medicines with traditional methods, earning the trust of locals. During the Republican era, it embraced modern management and became a leader in Guizhou's herbal medicine industry. The brand not only sold medicines but also provided free treatments and herbal concoctions during epidemics, deeply winning people's hearts. Through wars and social changes, Dechangxiang has preserved its craftsmanship and integrity, remaining a vital symbol of Guizhou's pharmaceutical culture.
“[待核]”
Signature Products
A traditional tonic made with ginseng and velvet antler, nourishing qi and blood, and strengthening the body's foundation.
A topical remedy with sanqi and safflower to promote blood circulation, reduce swelling, and relieve pain from injuries.
A classic herbal liquid with patchouli and perilla to relieve summer-heat dampness and treat colds, a household essential.
Stores & Addresses
Located in: Guizhou（贵州）
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Cultural Note
Dechangxiang's pharmaceutical techniques follow the motto 'honoring ancient methods, pursuing excellence,' emphasizing authentic ingredients and precise processing, such as nine-steaming-nine-sunning and wine-steaming. Its culture blends Confucian benevolence with Daoist harmony, embodying the mountain medicine heritage of Guizhou.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Dechangxiang founded?
Dechangxiang was founded in 1900, originating in Guizhou, Guizhou, primarily in the Healthcare field.
What is the signature product of Dechangxiang?
Its signature product is Dechangxiang Shenrong Guben Pills. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: