Diliu Liangyou
Time-Honored BrandDiliu Liangyou · Shanghai · Founded
Shanghai's Sixth Grain and Oil Store, a time-honored brand, carries the memory of the planned economy. It has transformed while steadfastly serving the community, embodying warmth and resilience in a changing era.
Brand Story
The Sixth Grain and Oil Store, formally known as Shanghai No.6 Grain and Oil Food Store, traces its roots back to the 1950s. In 1955, following the socialist transformation of private grain and oil businesses, state-owned grain and oil stores were established across Shanghai's districts, and the Sixth Grain and Oil Store emerged as a vital outlet ensuring the supply of daily necessities. During the planned economy era, it distributed rationed grain and oil to local residents, becoming an indispensable part of life for generations of Shanghainese. After the reform and opening-up, as the grain and oil market liberalized, the store transitioned from a planned to a market economy, yet it remained rooted in the community, providing grain, oil, and various food products. The 'Sixth' in its name reflects the regionally organized state-owned commercial system of the time. Although the exact founding year is no longer verifiable, as a witness to Shanghai's commercial evolution, the Sixth Grain and Oil Store carries the city's memory and exemplifies the resilience and warmth of a state-owned old brand amid the currents of change.
Signature Products
Selected high-quality japonica rice, soft and sticky in texture, a staple on Shanghai family dining tables. (Market price)
A variety of options including soybean oil and rapeseed oil, guaranteed quality for everyday cooking needs. (Market price)
A rich selection of red beans, mung beans, millet, and more, healthy and nutritious, ideal for health-conscious consumers. (Market price)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
As a typical representative of state-owned grain and oil stores, the Sixth Grain and Oil Store's business model and service philosophy embody the planned economy's principle of 'guaranteeing supply and serving people's livelihoods.' In times of scarcity, it strictly implemented national policies and ensured fair distribution, serving as a core node of community life. Its cultural significance lies in being not just a commercial outlet but a cornerstone of social stability, carrying collective memory and community identity. Today, it continues the time-honored tradition of integrity with affordable prices and reliable quality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Diliu Liangyou founded?
Diliu Liangyou was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Diliu Liangyou?
Its signature product is Rice. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: