Dingfengzhen
Time-Honored BrandDingfengzhen · Jilin · Founded 1900
Dingfengzhen, a time-honored pastry brand from Jilin, has been delighting locals since 1900 with its traditional craftsmanship and distinctive Northeast flavors. Rooted in the late Qing Dynasty, it is renowned for its mooncakes, sachima, and mung bean cakes, blending Manchu and Han culinary traditions.
Brand Story
Founded around 1900 in Jilin City by Wang Xinrui, a native of Shandong, Dingfengzhen began as a modest shop selling pastries and pickled vegetables. Wang's exceptional skills soon earned him a reputation for unique confections that harmonized northern and southern tastes. The brand became particularly famous for its traditional mooncakes and sachima, which were beloved by the local community. Over generations, Dingfengzhen grew into a symbol of Jilin's food industry by the Republican era. Its legacy lies in preserving the art of Northeast pastry-making and witnessing the region's modern commercial development, making it a vital carrier of local culinary culture.
“鼎丰真，真味道（待核）”
Signature Products
Thin crust with generous fillings, available in classic flavors like five-nut and red bean paste, baked using time-honored methods. (10-30 RMB per piece)
Soft, sweet, and melt-in-your-mouth, made with traditional syrup-cooking techniques, golden in color with a crispy texture. (15-25 RMB per box)
Cooling and refreshing, fine and dense, made from premium mung beans, hand-pressed with a subtle fragrance. (10-20 RMB per box)
Stores & Addresses
Located in: Jilin（吉林）
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Cultural Note
Dingfengzhen adheres to traditional handcrafted methods, with techniques that blend Manchu and Han culinary cultures, emphasizing ingredient selection and precise heat control. Using only natural ingredients and no preservatives, the brand reflects a steadfast commitment to quality. Its skills, passed down through master-apprentice relationships, include unique processes such as hand-kneading dough and wooden mold shaping, holding significant intangible cultural heritage value.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Dingfengzhen founded?
Dingfengzhen was founded in 1900, originating in Jilin, Jilin, primarily in the Food & Beverage field.
What is the signature product of Dingfengzhen?
Its signature product is Traditional Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: