Diyi Food
Time-Honored BrandDiyi Food · Shanghai · Founded 1954
Diyi Food, a time-honored food retailer in Shanghai, has been a cherished part of the city's memory since 1954. Known for its quality and innovation, it offers a wide range of premium foods, from classic candies to traditional delicacies, leading consumption trends while preserving cultural heritage.
Brand Story
The history of Diyi Food dates back to the mid-20th century, originating from a retail store under the Shanghai Sugar, Tobacco, and Wine Company. In 1954, to meet the demand for quality food, the company opened its first large food store on East Nanjing Road, becoming the largest food retail venue in Shanghai at the time. Over the decades, Diyi Food underwent multiple expansions and renovations, always adhering to the philosophy of 'Quality First, Service Supreme.' It gathered renowned foods from across the country, making it the preferred destination for Shanghai residents to purchase New Year goods and gifts. After the reform and opening-up, Diyi Food pioneered self-service shopping, transforming traditional retail into modern commerce. In the 21st century, leveraging its brand strength, it expanded online and continuously innovated its product lines, carrying forward the legacy of this time-honored brand. Diyi Food is not just a store; it is a microcosm of Shanghai's commercial culture, witnessing the evolution of urban consumption and carrying the taste memories of generations.
“Quality Life, Diyi Food”
Signature Products
A classic candy with rich milky flavor and chewy texture, evoking sweet memories for generations of Shanghai residents. (20-50 RMB per bag)
Preserving a century-old pickling and fermentation technique, these foods offer unique flavors and are a traditional delicacy on Shanghai dining tables. (30-100 RMB per item)
Blending Shanghai-style flavors with carefully selected ingredients, these pastries are made fresh and are highly popular among consumers. (15-60 RMB per box)
Stores & Addresses
Located in: Shanghai（上海）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
As a time-honored commercial brand in Shanghai, Diyi Food's business model and product assortment reflect the inclusive and refined nature of Shanghai-style commercial culture. The store brings together famous foods from across the country, inheriting traditional food craftsmanship while introducing new categories, serving as a window into Chinese food culture. Its service philosophy and innovative spirit have had a profound impact on the retail industry in Shanghai and beyond.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Diyi Food founded?
Diyi Food was founded in 1954, originating in Shanghai, Shanghai, primarily in the Hardware & Cutlery field.
What is the signature product of Diyi Food?
Its signature product is White Rabbit Creamy Candy. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: