Fang Jia Pu Zi
Time-Honored BrandFang Jia Pu Zi · Fujian · Founded
Fang Jia Pu Zi, a time-honored Chinese food brand from Fujian, has been delighting taste buds for over a century with its traditional craftsmanship and authentic ingredients. Known for its dried longan, dried lychee, and classic pastries, the brand embodies the essence of Fujian's culinary heritage and business integrity.
Brand Story
Fang Jia Pu Zi traces its roots back to the late Qing Dynasty (around the late 19th century) in Fujian, where the Fang ancestors started a small business selling dried goods and traditional pastries. Their commitment to quality and honest dealing quickly earned them a loyal local following. In the early years of the Republic of China (around 1912), the second-generation heir, Fang Wenshan (name to be verified), officially established the brand 'Fang Jia Pu Zi', specializing in Fujian specialties like dried longan and dried lychee. He pioneered the 'three-steam, three-sun' technique for processing longan, resulting in a golden color and a sweet, non-cloying taste that won widespread acclaim. More than just a shop, Fang Jia Pu Zi represents the culinary culture and business wisdom of Fujian, with its motto 'Genuine goods at fair prices, honest to all' influencing generations of merchants. Over a century later, the brand remains dedicated to traditional methods while embracing modern management, serving as a cultural bridge between past and present.
“Genuine goods, fair prices, honest to all.”
Signature Products
Made from premium Fujian longan, processed using the traditional 'three-steam, three-sun' method. Thick flesh, small pit, sweet and nourishing. (30-80 RMB/500g)
Sun-dried fresh lychees that retain the fruit's aroma and offer a soft, chewy texture. A traditional nourishing delicacy in Fujian. (40-100 RMB/500g)
Handcrafted with low sugar and oil, these pastries melt in your mouth, recreating the flavors of ancient recipes. (15-50 RMB/box)
Stores & Addresses
Located in: Fujian（福建）
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Cultural Note
Fang Jia Pu Zi upholds traditional food processing techniques, such as the 'three-steam, three-sun' method for dried longan, which requires precise steaming and sun-drying to ensure quality. The brand's emphasis on integrity and trust, along with its focus on sourcing authentic ingredients and maintaining hygiene, reflects the Min merchants' spirit of 'daring to strive' and 'honesty as the foundation'. These skills and cultural values are integral to Fujian's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fang Jia Pu Zi founded?
Fang Jia Pu Zi was founded in null, originating in Fujian, Fujian, primarily in the Food & Beverage field.
What is the signature product of Fang Jia Pu Zi?
Its signature product is Dried Longan. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: