Fenghua
Time-Honored BrandFenghua · Shanghai · Founded 1907
Fenghua, a time-honored Shanghai brand, is renowned for its sandalwood soap. Since 1907, it has blended traditional craftsmanship with modern elegance, embodying the essence of Shanghai's unique culture and the art of fine soap-making.
Brand Story
Fenghua's roots trace back to early 20th-century Shanghai. Historical records show that Fenghua Sandalwood Soap was first introduced in 1907 (the 33rd year of the Guangxu reign) by the Shanghai Central Soap Factory, later becoming a classic product under the Shanghai Soap Factory. The brand name combines 'bee' (feng), symbolizing diligence, and 'flower' (hua), representing fragrance, reflecting a harmony of nature and craftsmanship. By the 1930s, Fenghua Sandalwood Soap had become a sensation in Shanghai, a symbol of fashionable living, and was exported to Southeast Asia. After the founding of the People's Republic of China, the Shanghai Soap Factory preserved and developed the brand, maintaining its traditional formulas and techniques. Fenghua is more than a daily necessity; it carries the history of Shanghai's modern industry and the memories of its residents, embodying the city's unique blend of East and West, refinement, and practicality. Its packaging, featuring classical elements, holds significant artistic value.
“[待核]”
Signature Products
The classic product, made with natural sandalwood, offers a lasting fragrance and gentle cleansing and moisturizing properties. (10-30 RMB)
Retains the sandalwood scent with a mild formula, suitable for daily cleansing. (15-40 RMB)
A traditional moisturizer with simple ingredients, providing hydration without greasiness. (5-15 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Fenghua's soap-making technique has been passed down for over a century, adhering to traditional saponification processes and emphasizing natural ingredients and fragrance blending. The production of its sandalwood soap involves multiple steps, including grinding, mixing, and pressing, reflecting the spirit of Shanghai craftsmanship. The packaging design incorporates classical Chinese motifs such as peonies and dragons, adding cultural and aesthetic value.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fenghua founded?
Fenghua was founded in 1907, originating in Shanghai, Shanghai, primarily in the Healthcare field.
What is the signature product of Fenghua?
Its signature product is Fenghua Sandalwood Soap. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: