Fenghuang
Time-Honored BrandFenghuang · Tianjin · Founded
Fenghuang, a time-honored brand from Tianjin, specializes in bee products, blending ancient techniques with modern technology to promote natural wellness.
Brand Story
Originating in Tianjin, Fenghuang's history dates back to the Ming and Qing dynasties. As a major commercial hub in the north, Tianjin saw thriving bee product trade. During the Guangxu reign (1875-1908), local beekeepers and pharmacists collaborated to integrate traditional apitherapy with Chinese medicine, creating a unique craft. In the Republican era (1912-1949), the founder inherited the family business, establishing a bee workshop in Tianjin. They selected premium nectar sources from North China and used ancient methods to produce royal jelly and propolis, gaining a reputation for quality. After the founding of New China, Fenghuang underwent public-private partnership and later transformed into a modern enterprise, yet it has always adhered to combining traditional techniques with modern technology, promoting Chinese bee culture. Fenghuang is not just a product; it is a microcosm of Tianjin's century-old medical culture, embodying craftsmanship and health philosophy.
“[待核]”
Signature Products
Selected premium royal jelly, rich in amino acids and vitamins, boosts immunity. (100-300 RMB/500g)
High-purity propolis, antibacterial and anti-inflammatory, helps lower blood lipids. (150-400 RMB/bottle)
Includes acacia honey, jujube honey, etc. Naturally ripened, rich flavor. (50-200 RMB/bottle)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Fenghuang inherits ancient bee product crafting techniques, combined with modern technology, with strict quality control. Its process emphasizes low-temperature extraction to preserve active ingredients, reflecting traditional wellness wisdom. The brand focuses on spreading bee culture and advocating natural health concepts.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fenghuang founded?
Fenghuang was founded in null, originating in Tianjin, Tianjin, primarily in the Healthcare field.
What is the signature product of Fenghuang?
Its signature product is Royal Jelly. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: