Fu Tong Hui
Time-Honored BrandFu Tong Hui · Shanxi · Founded
A century-old pastry brand from Yuncheng, Shanxi, renowned for its traditional craftsmanship and southern Shanxi flavors, preserving the region's culinary heritage.
Brand Story
Founded in the mid-to-late Qing Dynasty by a merchant in Yuncheng, Shanxi, Fu Tong Hui began as a shop selling southern-style pastries. Over time, it blended local tastes to create a unique style. By the late Qing and early Republic periods, its products were celebrated across southern Shanxi for their fine ingredients and meticulous preparation, becoming essential for weddings, funerals, and festive gifts. After the public-private partnership in 1956, the craft was preserved, and today it is carried on by Yuncheng Fu Tong Hui Food Co., Ltd. The pastry-making technique combines the best of northern and southern styles, especially known for 'southern-style fine pastries' like rose cakes and Taigu cakes, which are crisp, flaky, and pleasantly sweet. Fu Tong Hui is not just food; it embodies the folk culture of southern Shanxi, with its packaging, patterns, and varieties reflecting local traditions and witnessing a century of commercial and culinary evolution in Yuncheng.
“福同惠，味传百年（待核）”
Signature Products
A selection of traditional pastries with flaky layers and delicate fillings, balanced in sweetness and saltiness, ideal for gifting. (50-200 RMB)
A signature product with fresh rose petals in the filling, crispy exterior, and rich floral aroma. (20-50 RMB per jin)
A classic Shanxi pastry covered with sesame seeds, soft texture, sweet but not cloying, and easy to store. (15-40 RMB per jin)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Fu Tong Hui's pastry-making technique integrates northern and southern methods, adhering to traditional processes such as hand-made flaky pastry and open-fire baking. The recipes and skills have been passed down through generations, reflecting the refinement and inclusiveness of southern Shanxi's food culture. As a time-honored brand, it preserves local folk memories and serves as important material evidence for studying modern Shanxi commerce and food history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fu Tong Hui founded?
Fu Tong Hui was founded in null, originating in Shanxi, Shanxi, primarily in the Food & Beverage field.
What is the signature product of Fu Tong Hui?
Its signature product is Southern-style Fine Pastry Gift Box. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: