Fuxin
Time-Honored BrandFuxin · Shanghai · Founded
Fuxin is a Shanghai-based food brand renowned for its traditional pastries, with a history tracing back to the Republic of China era. Known for mooncakes and crispy cakes, it embodies the essence of Shanghai's culinary heritage.
Brand Story
Fuxin originated in Shanghai, with its roots dating back to the Republic of China period (1912-1949). Historical records indicate that Fuxin was famous for producing traditional Chinese pastries, particularly mooncakes and crispy cakes. The brand name, meaning 'blessings for a new era,' reflects the founder's aspirations for a better life. During the 1930s, Fuxin pastries gained immense popularity in Shanghai, becoming a favored gift among citizens. However, due to the passage of time, the exact founding year and founder's details remain unverified [to be confirmed]. Fuxin witnessed the development of Shanghai's food industry, and its traditional techniques and flavors have been passed down, showcasing the inclusive nature of Shanghai-style cuisine. Although the current corporate affiliation is unclear, Fuxin remains a cultural symbol of a time-honored brand, referenced in various documents and serving as an important case for studying Shanghai's commercial history.
Signature Products
Classic Cantonese-style mooncakes with thin crusts and generous fillings, available in flavors like lotus seed paste and red bean paste. (50-200 RMB/box)
Flaky and sweet, with options like salt and pepper or sesame, perfect as traditional tea snacks. (20-60 RMB/bag)
A curated assortment of traditional pastries in an elegant package, ideal for gifting. (100-300 RMB/box)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Fuxin's pastry-making techniques inherit the traditional craftsmanship of Jiangnan (south of the Yangtze River), emphasizing ingredient selection and precise baking, resulting in a soft and flaky texture. The products blend Shanghai's unique Haipai culture, reflecting a fusion of Chinese and Western culinary styles. Despite the brand's long history, these skills are still preserved among some folk pastry chefs, making Fuxin a valuable reference for studying modern Shanghai's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fuxin founded?
Fuxin was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Fuxin?
Its signature product is Fuxin Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: