Guangshengyuan
Time-Honored BrandGuangshengyuan · Shanxi · Founded
Guangshengyuan, a time-honored brand from Shanxi, specializes in traditional Chinese medicine and health products. With a history dating back to the Ming and Qing dynasties, it upholds ancient herbal preparation techniques and the spirit of Jin merchants, bringing wellness to people far and wide.
Brand Story
Guangshengyuan traces its roots to Shanxi, with a history dating back to the Ming and Qing dynasties. Legend has it that in the late Ming and early Qing, a pharmacy named 'Guangshengyuan' was established in Datong Prefecture, Shanxi, renowned for its authentic medicinal herbs and meticulous processing. During the Qianlong reign of the Qing Dynasty, the pharmacy was taken over by the Wang family, a lineage of local physicians. The Wangs, well-versed in pharmacology, combined their ancestral secret formulas with ancient preparation methods to create several effective patent medicines, earning the trust of the people. By the late Qing, Guangshengyuan had become a major pharmacy in northern Shanxi, with products sold as far as Beijing, Tianjin, and Mongolia. During the Republican era, the brand declined amid wars, but the Wang descendants held on to their heritage. After the founding of New China, Guangshengyuan was integrated into a local state-owned pharmaceutical factory, preserving its traditional techniques. Today, the brand has been revitalized, dedicated to promoting traditional Chinese medicine culture and the spirit of Jin merchants, standing as an important representative of Shanxi's medical heritage.
“Guangshengyuan: Benevolent heart for the world, herbal legacy for generations.”
Signature Products
A classic formula for nourishing the kidneys, made with authentic herbs and ancient processing methods. It nourishes yin and tonifies the kidneys. (Price range: 30-80 RMB)
Clears heat, removes toxins, reduces swelling, and alleviates pain. Made with traditional techniques, it is known for its reliable efficacy. (Price range: 20-60 RMB)
Aids digestion, strengthens the spleen, and stimulates appetite. With a pleasantly sweet and sour taste, it is suitable for all ages. (Price range: 15-40 RMB)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Guangshengyuan adheres to the ancient motto: 'Even if processing is complex, never spare labor; even if ingredients are costly, never reduce effort.' It insists on using authentic medicinal materials and traditional techniques such as nine-steam-nine-sun (jiu zheng jiu shai), wine-steaming, and vinegar-roasting to ensure efficacy. Its craftsmanship emphasizes the 'three heats'—fire, water, and timing—embodying the essence of traditional Chinese medicine. At the same time, Guangshengyuan values both heritage and innovation, combining ancient formulas with modern technology to develop products that meet contemporary needs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guangshengyuan founded?
Guangshengyuan was founded in null, originating in Shanxi, Shanxi, primarily in the Healthcare field.
What is the signature product of Guangshengyuan?
Its signature product is Guangshengyuan Liuwei Dihuang Wan (Six-Ingredient Rehmannia Pill). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: