Guangyuyuan
Time-Honored BrandGuangyuyuan · Shanxi · Founded 1541
Founded in 1541 during the Ming Dynasty, Guangyuyuan is a prestigious Chinese time-honored brand renowned for its premium traditional Chinese medicines, including Guilingji and Dingkun Dan. With a legacy of over 500 years, it embodies the essence of Chinese medicinal culture and craftsmanship.
Brand Story
Guangyuyuan traces its origins to Taigu, Shanxi, where it was established in 1541 (the 20th year of the Jiajing reign) by renowned physicians and merchants under the name Guangsheng Hao. During the Jiaqing period (1796-1820) of the Qing Dynasty, the Du family took over and renamed it Guangyuyuan, meaning 'gathering fine prescriptions and earning fame worldwide.' Its core products, Guilingji and Dingkun Dan, were created in the Ming and Qing dynasties respectively. Guilingji, a secret imperial formula, and Dingkun Dan, a gynecological remedy, are celebrated for their use of authentic herbs and unique processing techniques. Guangyuyuan is not just a pharmacy but a testament to Shanxi merchant culture and traditional Chinese medicine wisdom. Its motto, 'Though the process is unseen, heaven knows our integrity,' reflects its commitment to honesty and craftsmanship. Despite wars and reforms, Guangyuyuan has preserved ancient pharmaceutical methods, earning its status as a 'living fossil' of Chinese medicine. It witnesses the evolution of traditional medicine from imperial courts to public use and from manual to industrial production, standing as one of the few old brands still practicing ancient preparation techniques.
“[待核]”
Signature Products
Originating from a secret Ming Dynasty imperial formula, Guilingji is made from 28 herbs including ginseng and velvet antler, processed through a unique sublimation technique. It strengthens the body, nourishes the brain, and supports kidney and qi functions. (Approx. 500-2000 RMB per box)
Created during the Qianlong reign of the Qing Dynasty, Dingkun Dan treats various gynecological conditions. With over 30 ingredients like red ginseng and angelica, it regulates menstruation and nourishes blood through steaming and sun-drying processes. (Approx. 300-1500 RMB per box)
A renowned emergency formula for clearing heat, detoxifying, and relieving convulsions, used for high fever and coma caused by heat entering the pericardium. Made with precious natural bezoar and musk. (Approx. 800-3000 RMB per box)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Guangyuyuan's pharmaceutical techniques blend Taoist alchemy with traditional Chinese medicine prescriptions. Its Guilingji sublimation process and Dingkun Dan steaming method are both national intangible cultural heritage. Adhering to the principles of 'selecting superior materials and refining meticulously,' processes like ginger charcoal and vinegar preparation exemplify the rigor and scientific nature of traditional pharmacy.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guangyuyuan founded?
Guangyuyuan was founded in 1541, originating in Shanxi, Shanxi, primarily in the Healthcare field.
What is the signature product of Guangyuyuan?
Its signature product is Guilingji. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: