Guanyun
Time-Honored BrandGuanyun · Shanxi · Founded
Guanyun is a representative brand of Pingyao beef from Shanxi, known for its traditional craftsmanship and distinctive flavor. With a heritage spanning over a century, it carries forward time-honored techniques, offering tender, savory beef that embodies the essence of Shanxi's culinary culture.
Brand Story
Guanyun traces its roots to Pingyao, Shanxi, with a history dating back to the Qing Dynasty. The art of making Pingyao beef began in the Ming Dynasty and gained fame by the Jiaqing era (1796-1820). The brand was established by Pingyao Beef Group, which evolved from the Pingyao County Food Company founded in 1956. In 1995, the 'Guanyun' trademark was registered, symbolizing 'unrivaled quality and fragrance spreading far and wide.' Using selected Jinzhong yellow cattle, Guanyun employs traditional marinating and simmering techniques to produce tender, flavorful beef. Its craftsmanship has been recognized as a National Intangible Cultural Heritage, making Guanyun a standout among China's time-honored brands.
“Guanyun Beef, Aroma Drifting a Thousand Miles”
Signature Products
Selected high-quality beef, marinated and simmered using traditional methods. Firm texture, savory and appetizing. (50-80 RMB/500g)
Elegantly packaged with assorted beef flavors, perfect for gifting or banquets. (100-300 RMB/box)
Made from the beef shank, with marbled lean and tendon, offering a chewy texture and rich braised aroma. (60-90 RMB/500g)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
The traditional craftsmanship of Guanyun Pingyao beef dates back to the Ming Dynasty, evolving over centuries into a unique process of marinating, boiling, and braising. The technique emphasizes 'selection, slaughter, curing, stewing, and finishing,' with meticulous attention to heat and timing, resulting in beef that is ruddy in color and tender in texture. In 2011, this traditional craft was inscribed on the National Intangible Cultural Heritage list, showcasing the profound culinary heritage of Shanxi.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guanyun founded?
Guanyun was founded in null, originating in Shanxi, Shanxi, primarily in the Food & Beverage field.
What is the signature product of Guanyun?
Its signature product is Guanyun Pingyao Beef (Original). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: