Gulong
Time-Honored BrandGulong · Xiamen · Founded 1954
Gulong, a Xiamen-based food brand, is renowned for its canned goods, carrying the culinary memories of Minnan culture. Since 1954, it has combined traditional craftsmanship with modern production, offering authentic flavors that evoke nostalgia for overseas Chinese.
Brand Story
Gulong traces its roots to Xiamen, where its development is closely linked to the rise of modern China's canning industry. In the early 20th century, as Western food processing techniques arrived, Xiamen, a treaty port, became a hub for food manufacturing along the southeastern coast. Gulong's predecessors were local canneries that utilized abundant marine and agricultural resources from the Minnan region to produce specialty canned goods such as fermented black bean fish and mushroom meat sauce, beloved by overseas Chinese and locals alike. In 1954, during the wave of public-private partnership, these workshops merged to form the Xiamen Canned Food Factory, the core entity of the Gulong brand. Over the decades, Gulong has upheld traditional techniques while introducing modern production lines, distributing products both domestically and internationally, and becoming a taste symbol of Minnan nostalgia. In the 21st century, Gulong innovates with new product lines like instant congee and soups, yet remains true to its original commitment to 'authentic ingredients and time-honored brewing.' The craftsmanship and reverence for ingredients passed down through generations of canning masters are Gulong's most precious heritage.
“Gulong, Real Ingredients, Great Taste”
Signature Products
Made with fresh fish from the coastal waters near Xiamen and seasoned with black fermented soybeans, this savory and salty canned delicacy is a classic accompaniment to rice. (10-20 RMB)
Slow-cooked pork and mushrooms in a rich, savory sauce, perfect for mixing into noodles or rice, evoking childhood memories. (8-15 RMB)
Large chunks of pork braised using traditional methods, tender and flavorful with a rich broth, ready to eat or use in cooking. (15-25 RMB)
Made with rice and various ingredients, these ready-to-eat congee cups offer convenience without compromising nutrition and taste. (5-12 RMB)
Stores & Addresses
Located in: Xiamen（厦门）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Gulong's canning techniques blend traditional Minnan cooking with modern industrial methods, with key processes such as ingredient selection, seasoning, and sealing sterilization adhering to strict standards. The brand emphasizes the natural flavors of ingredients, insisting on local raw materials like traditionally brewed soy sauce and fermented black beans, creating a distinctive taste. Gulong products are not just food; they are part of the overseas Chinese cultural heritage, sold abroad to soothe the homesickness of sojourners.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Gulong founded?
Gulong was founded in 1954, originating in Xiamen, Xiamen, primarily in the Food & Beverage field.
What is the signature product of Gulong?
Its signature product is Gulong Fermented Black Bean Fish Canned. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: