Hai Di
Time-Honored BrandHai Di · Xiamen · Founded 1954
Hai Di is a renowned oolong tea brand under Xiamen Tea Import & Export Co., Ltd., celebrated for its export-grade quality and representation of Minnan tea culture. Since 1954, it has been crafting traditional oolong teas that embody the rich heritage of Xiamen's maritime tea trade.
Brand Story
Hai Di traces its roots to Xiamen Tea Import & Export Co., Ltd., whose predecessor was the Xiamen Office of the Fujian Branch of China National Tea Corporation, established in 1954. As one of the earliest professional tea export companies in New China, it played a pivotal role in reviving Fujian's tea trade in the 1950s. The brand sourced premium Wuyi rock tea and Anxi Tieguanyin, refining them with traditional techniques to create distinctive oolong teas. The name 'Hai Di' (Sea Embankment) symbolizes Xiamen's port city heritage, where teas journeyed worldwide via the sea, and reflects the brand's commitment to quality as solid as a dike. During the planned economy era, Hai Di teas were primarily exported to Southeast Asia, Europe, and America, becoming a nostalgic taste of home for overseas Chinese. After reform and opening-up, the brand turned to the domestic market, with iconic products like the yellow-can Laocong Shuixian and red-can Tieguanyin evoking memories across generations. Hai Di persists in traditional charcoal roasting, preserving the mellow richness of Minnan oolong tea and embodying Xiamen's cultural legacy as a key node on the Maritime Silk Road.
Signature Products
Made from old-cultivar Shuixian from Wuyi Mountain, charcoal-roasted with pronounced rock charm, featuring woody and mossy aromas, mellow taste with sweet aftertaste. (150-300 RMB/500g)
Classic roasted Tieguanyin with rich orchid fragrance, golden-bright liquor, and smooth mouthfeel. A signature product of Hai Di. (80-200 RMB/500g)
Made from Shuixian variety, medium-roasted, with steady aroma and mellow taste, offering great value for daily enjoyment. (50-120 RMB/500g)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
Hai Di preserves the traditional Minnan oolong tea craftsmanship, including sun-drying, cooling, shaking, fixing, rolling, and baking, with a special emphasis on charcoal roasting that imparts a unique smoky aroma and full-bodied flavor. The brand bears witness to the development of New China's tea export industry and serves as a vital carrier of Minnan tea culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hai Di founded?
Hai Di was founded in 1954, originating in Xiamen, Xiamen, primarily in the Food & Beverage field.
What is the signature product of Hai Di?
Its signature product is Hai Di Yellow Can Laocong Shuixian. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: