Haihe
Time-Honored BrandHaihe · Tianjin · Founded
A time-honored Tianjin brand known for traditional pastries and candies, carrying the culinary memories of the riverside city.
Brand Story
Haihe brand originated in Tianjin, with roots tracing back to the late Qing Dynasty and early Republic of China (around the 1900s). As a northern trading port, Tianjin boasted a rich culinary culture, and its pastry and candy industry flourished. Haihe was founded by local artisans who specialized in traditional Beijing-style pastries and Tianjin-flavored candies. With carefully selected ingredients and meticulous craftsmanship, the brand gradually earned a reputation locally. During the Republic era (1912-1949), Haihe products became a common choice for festive gifts among Tianjin citizens, especially during Spring Festival and Mid-Autumn Festival, when demand often exceeded supply. After the founding of New China, Haihe underwent public-private partnership and was integrated into a local food factory, preserving its traditional techniques. Following reform and opening-up, Haihe regained vitality, though its exact founding year remains unverified due to missing historical records. Haihe not only represents a century of Tianjin's food industry but also carries the taste memories of its people, serving as an important sample for studying Tianjin's culinary culture.
“[待核]”
Signature Products
A traditional Beijing-style pastry assortment featuring eight fillings such as jujube paste and red bean paste, with flaky layers and a sweet but not cloying taste. (30-60 RMB per box)
A representative Tianjin candy shaped like a shrimp, crispy and sweet, made mainly from peanuts and syrup, offering a unique texture. (20-40 RMB per jin)
A traditional egg cake, soft and fluffy with a rich egg aroma, evoking childhood memories for Tianjin locals. (15-30 RMB per jin)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Haihe adheres to traditional Tianjin pastry-making techniques, insisting on hand-made flaky pastry and sugar boiling processes, and emphasizing the natural flavors of ingredients. Its products blend Beijing-style pastries with Tianjin candies, reflecting Tianjin's inclusiveness as a port city and its vibrant street culture. While innovating over time, Haihe has preserved its classic tastes, making it a significant symbol of Tianjin's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Haihe founded?
Haihe was founded in null, originating in Tianjin, Tianjin, primarily in the Food & Beverage field.
What is the signature product of Haihe?
Its signature product is Haihe Jing Ba Jian (Beijing Eight Pieces). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: