Hairu
Time-Honored BrandHairu · Inner Mongolia · Founded
Hailing from the vast grasslands of Inner Mongolia, Hairu is a dairy brand steeped in ethnic heritage. Known for premium milk sources and time-honored techniques, it brings the pure, natural taste of the prairie to families, blending tradition with modern quality.
Brand Story
Rooted in the boundless grasslands of Inner Mongolia, Hairu's history traces back to the mid-20th century. In 1947, following the establishment of the Inner Mongolia Autonomous Region, the government encouraged dairy development to boost the local economy. By the 1950s, state-run dairy plants were founded in cities like Hohhot, marking the birth of the Hairu brand. A key figure was Bater, a herder-turned-dairy technician who combined traditional Mongolian milk processing with improved milk powder production techniques. Hairu witnessed the transformation of Inner Mongolia's dairy industry from artisanal to industrial, carrying the dietary culture of the grassland nomads. Its products not only met local needs but also supplied the nation, becoming a symbol of Inner Mongolian dairy. The name 'Hairu' means 'sea of grassland, fragrance of milk,' reflecting gratitude for nature's gifts and a pursuit of quality.
“[待核]”
Signature Products
Spray-dried from fresh milk, retaining natural milk aroma, suitable for the whole family. (30-60 RMB per bag)
Blends brick tea with fresh milk, offering the traditional salty flavor of Mongolian milk tea in a convenient instant form. (20-40 RMB per bag)
Made through traditional simmering, rich in milky flavor with a smooth texture, a grassland specialty dessert. (50-80 RMB per jin)
Stores & Addresses
Located in: Inner Mongolia（内蒙古）
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Cultural Note
Hairu's craftsmanship inherits traditional Mongolian dairy methods, such as natural fermentation and hand stirring, combined with modern sterilization to preserve flavor and ensure safety. It bridges nomadic dietary wisdom with contemporary needs, embodying the spirit of ethnic dairy craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hairu founded?
Hairu was founded in null, originating in Inner Mongolia, Inner Mongolia, primarily in the Food & Beverage field.
What is the signature product of Hairu?
Its signature product is Hairu Whole Milk Powder. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: