Hongjitang
Time-Honored BrandHongjitang · Shandong · Founded 1907
Hongjitang, a century-old Chinese medicine brand from Jinan, Shandong, is renowned for its premium donkey-hide gelatin (Ejiao) and traditional Chinese medicine preparations. Upholding ancient methods and the philosophy of benefiting the world through wellness, it has been a trusted name in health since 1907.
Brand Story
Founded in 1907 during the Qing Dynasty by Yue Jingyu, the 12th-generation descendant of the Le family of Beijing Tongrentang, Hongjitang was established in Jinan, Shandong. Born into a family of medicine, Yue was deeply versed in pharmacology and aspired to promote traditional Chinese medicine. He opened Hongjitang on Yuanhou Street, adhering to the motto 'Hongde Guangbu, Jishi Yangsheng' (spreading virtue widely, nourishing life). Known for using authentic ingredients and meticulous processing, Hongjitang innovated the production of donkey-hide gelatin with a unique 'nine-boil, nine-filter' method, producing superior quality Ejiao that sold well domestically and abroad. In 1915, Hongjitang Ejiao won a gold medal at the Panama-Pacific International Exposition, bringing the brand international fame. Since then, it has grown into a leader in Shandong's TCM industry, embodying the Le family's integrity and contributing significantly to modern TCM development.
“Hongde Guangbu, Jishi Yangsheng”
Signature Products
Crafted using the ancient nine-boil, nine-filter method, this pure gelatin nourishes blood and yin, making it a traditional tonic. Price: 300-1000 RMB per box.
Made with natural bezoar and musk, this pill clears heat, detoxifies, and calms convulsions for emergency treatment of febrile diseases. Price: 200-500 RMB per pill.
A classic formula for nourishing yin and tonifying the kidneys, using authentic herbs and refined techniques for kidney yin deficiency. Price: 20-50 RMB per bottle.
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Hongjitang adheres to the ancient maxim 'Though processing is complex, never reduce effort; though ingredients are precious, never cut costs.' Its unique techniques, including the 'nine-boil, nine-filter' method for Ejiao, have been inscribed on the intangible cultural heritage list. The brand's commitment to authentic herbs and standardized processing reflects the rigor and heritage of traditional Chinese medicine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hongjitang founded?
Hongjitang was founded in 1907, originating in Shandong, Shandong, primarily in the Healthcare field.
What is the signature product of Hongjitang?
Its signature product is Hongjitang Ejiao (Donkey-Hide Gelatin). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: