Hongjitang
Time-Honored BrandHongjitang · Shandong · Founded 1907
Hongjitang, a century-old Chinese medicine brand from Jinan, Shandong, is renowned for its premium donkey-hide gelatin (Ejiao) and traditional Chinese medicine preparations. Upholding ancient formulas and a philosophy of benefiting society, it has become a symbol of heritage and wellness.
Brand Story
Founded in 1907 during the Qing Dynasty by Le Jingyu, the 12th-generation descendant of the Le family behind Beijing's Tongrentang, Hongjitang began as a pharmacy on Yuanqian Street in Jinan. Le, raised in a family of healers, dedicated himself to refining ancient prescriptions and improving Ejiao production. He developed the 'Nine Boilings and Nine Roastings' technique, creating gelatin of exceptional quality that was exported worldwide. Hongjitang expanded into manufacturing and deer farming, establishing an integrated supply chain. Adhering to the ancestral motto 'Never reduce ingredients despite cost, never omit steps despite complexity,' it earned widespread acclaim. Its legacy preserves Chinese medicine culture and drives local economic prosperity, making it a distinguished time-honored brand.
“Spreading virtue widely, nourishing life with healing.”
Signature Products
Made with the 'Nine Boilings and Nine Roastings' technique, this pure gelatin nourishes blood and yin, serving as a classic tonic. Price: 200-1000 RMB.
A renowned emergency formula that clears heat, detoxifies, and revives consciousness, used for febrile coma. Price: 300-800 RMB.
A classic pill that nourishes yin and tonifies the kidneys, addressing deficiency symptoms like dizziness and tinnitus. Price: 20-50 RMB.
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Hongjitang upholds the integrity principle 'Though no one sees the preparation, heaven knows the heart,' insisting on authentic ingredients and traditional methods. Its Ejiao-making technique is recognized as intangible cultural heritage, embodying the essence of Chinese medicine. The brand blends tradition with innovation, advancing modernization.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hongjitang founded?
Hongjitang was founded in 1907, originating in Shandong, Shandong, primarily in the Healthcare field.
What is the signature product of Hongjitang?
Its signature product is Hongjitang Ejiao (Donkey-Hide Gelatin). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: