Hongmao
Time-Honored BrandHongmao · Inner Mongolia · Founded 1739
Hongmao is a renowned medicinal liquor brand from Inner Mongolia, originating in 1739 during the Qing Dynasty. Created by traditional Chinese physician Wang Jitian, it blends Mongolian and Chinese medicine theories with local herbs and pure grain liquor. Known for its unique brewing process and efficacy in dispelling wind-dampness and relieving pain, Hongmao has been a treasured heritage for over 280 years.
Brand Story
Hongmao medicinal liquor traces its origins to 1739, during the reign of Emperor Qianlong in the Qing Dynasty. It was founded by Wang Jitian, a traditional Chinese physician from Wangjiapu, Yuci, Shanxi, who settled in Liangcheng County, Inner Mongolia. Combining Mongolian and Chinese medical theories, Wang selected local herbs and steeped them in pure grain liquor, creating a medicinal wine with effects of dispelling wind-dampness, invigorating qi, and unblocking meridians. The formula incorporates dozens of herbs, and the unique process involves soaking and simmering, resulting in a reddish-brown liquor with a rich herbal aroma. During the Qing Dynasty, Hongmao was presented as a tribute to the imperial court, gaining widespread fame. In the Republican era, it became popular across North China and beyond. After the founding of the People's Republic of China, production was revived and developed, making it a celebrated local specialty of Inner Mongolia. Its cultural significance lies in embodying the fusion of Mongolian and Han medical traditions, serving as a living testament to traditional medicinal liquor culture.
“Hongmao Medicinal Liquor, Health and Longevity”
Signature Products
The classic formula, dispels wind-dampness, invigorates qi, and unblocks meridians. Suitable for conditions like wind-cold-dampness bi syndrome and muscle and bone pain. (100-300 RMB per bottle)
Exquisitely packaged, ideal for gifting. The liquor is mellow and full-bodied, with the same efficacy as the classic version. (300-600 RMB per box)
Portable small bottle, convenient for travel or daily health care. (50-100 RMB per bottle)
Stores & Addresses
Located in: Inner Mongolia（内蒙古）
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Cultural Note
The brewing technique of Hongmao medicinal liquor integrates Mongolian and Chinese medical theories, using dozens of herbs such as astragalus, codonopsis, and goji berries, with pure grain liquor as the base. Through processes of soaking and simmering, the liquor attains a reddish-brown color and a rich herbal fragrance. The craft emphasizes 'herbs as the bone, liquor as the soul,' embodying the essence of traditional medicinal liquor culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hongmao founded?
Hongmao was founded in 1739, originating in Inner Mongolia, Inner Mongolia, primarily in the Healthcare field.
What is the signature product of Hongmao?
Its signature product is Hongmao Medicinal Liquor (Classic). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: