Huai
Time-Honored BrandHuai · Jiangsu · Founded
Huai is a traditional food brand from Huai'an, Jiangsu, known for its Huaiyang-style pastries and soy sauce and vinegar. It preserves ancient techniques and embodies the local culinary culture, offering a taste of history and heritage.
Brand Story
Huai, originating from Huai'an (formerly Huaiyin) in Jiangsu, sits at the confluence of the Huai River and the Grand Canal. Historically a bustling hub of grain transport and commerce, the region developed a rich culinary culture. While the brand's founding year is not officially recorded, local chronicles note that workshops specializing in tea snacks and sauces existed during the Ming and Qing dynasties, with skills passed down through generations. In the late Qing and early Republic periods, Huai'an chefs and pastry makers blended northern and southern flavors, creating distinctive techniques known for fine ingredients and mellow tastes. The name 'Huai' refers to the region and also evokes 'the calm waters of the Huai River,' carrying nostalgia and memory. During the War of Resistance, workshops supplied dry rations to the front lines, reflecting patriotic spirit. After the 1956 public-private partnership, the craft was integrated into local food factories. Today, Huai revives ancient methods while meeting modern standards, serving as a bridge between history and present, and spreading Huaiyang culinary culture.
“Huai River's calm, flavors through the ages”
Signature Products
Fine golden, crispy fried dough strips, perfect with tea. (15-30 RMB per bag)
Traditionally brewed, with rich aroma and mellow taste, essential for Huaiyang cuisine. (10-25 RMB per bottle)
Thin-skinned, juicy, and rich in crab flavor, a classic Huaiyang dim sum. (30-50 RMB per steamer)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Huai'an, a crossroads of north and south, blends diverse culinary traditions. The brand adheres to ancient techniques, such as hand-twisted tea snacks and naturally fermented sauces, which are listed as municipal intangible cultural heritage. Its products are not just food but carriers of canal memories and nostalgia, embodying the Huaiyang aesthetic of 'harmony, refinement, freshness, and clarity.'
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huai founded?
Huai was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Huai?
Its signature product is Huai'an Tea Snacks (Chasan). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: