Huayang
Time-Honored BrandHuayang · Shandong · Founded 1890
Huayang Food, a time-honored brand from Shandong, carries forward the culinary heritage of Qilu with artisanal craftsmanship. Since 1890, we have been crafting traditional pastries that blend authentic flavors with time-honored techniques, embodying the essence of Shandong's food culture.
Brand Story
Huayang Food traces its roots to Shandong in the late Qing Dynasty (around the 1890s), when the region thrived in commerce and boasted exquisite folk food-making skills. Founder Wang Huayang (1865-1940) opened a small workshop in Jinan, starting with traditional pastries. His meticulous selection of ingredients and unique techniques quickly earned local fame. Wang emphasized the natural flavors of ingredients, integrating the essence of Lu cuisine to create several classic snacks beloved by the people. During the Republic of China era (1912-1949), Huayang Food expanded and became a renowned brand in Jinan, with products sold to surrounding areas. After the founding of New China, Huayang underwent public-private partnership, preserving traditional skills while innovating. Today, Huayang Food still insists on handmade production, passing on a century-old flavor and serving as an important representative of Shandong's culinary culture.
Signature Products
Crispy exterior with sweet filling, a classic Lu-style pastry. (20-50 RMB/box)
Traditional honey-glazed pastry, sweet but not cloying, soft and tender. (15-30 RMB/jin)
Crumbly and delicious with rich sesame aroma, suitable for all ages. (10-25 RMB/jin)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Huayang Food embodies the culinary essence of Lu cuisine, emphasizing the natural taste of ingredients and adhering to handmade craftsmanship. Its techniques blend the traditions of Shandong folk pastry-making, reflecting the simplicity and artisanship of Qilu food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huayang founded?
Huayang was founded in 1890, originating in Shandong, Shandong, primarily in the Food & Beverage field.
What is the signature product of Huayang?
Its signature product is Huayang Crispy Pastry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: