Warrior
Time-Honored BrandWarrior · Shanghai · Founded 1927
Warrior, a renowned Chinese footwear brand, is famous for its athletic shoes and carries the youthful memories of generations. Established in Shanghai in 1927, it has become a symbol of national pride and the revival of domestic products.
Brand Story
Warrior originated in 1927 when Shanghai Zhengtai Rubber Factory, founded by Xue Mingsan and others with the ideal of industrial salvation, introduced advanced technology to produce rubber shoes. In 1935, the 'Warrior' trademark was officially registered, symbolizing 'the power to turn the tide' and the rise of national industry. After the founding of the People's Republic of China, Warrior shoes became the top choice for athletes. In 1984, the Chinese women's volleyball team won the Olympic gold medal wearing Warrior shoes, catapulting the brand to fame. Following the reform and opening-up, Warrior experienced transitional challenges, but thanks to its classic designs and cultural resonance, it revived in the 21st century as a representative of the 'guochao' (national trend). Warrior is not just a pair of shoes; it is a microcosm of China's modern industrial development, embodying national self-strengthening and the spirit of sports.
“Warrior, the power to turn the tide”
Signature Products
Classic canvas shoes, simple and versatile, carrying the youthful memories of generations. (50-150 RMB)
Blending retro and fashion, comfortable and durable, suitable for daily wear. (100-300 RMB)
Collaborations with trendy IPs, innovative designs that showcase individuality. (200-500 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Warrior shoes combine traditional rubber vulcanization techniques with modern design, emphasizing comfort and durability. The brand reflects Shanghai's industrial spirit and serves as a symbol of the revival of domestic products, carrying collective memories and the sentiment of the era.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Warrior founded?
Warrior was founded in 1927, originating in Shanghai, Shanghai, primarily in the Footwear & Headwear field.
What is the signature product of Warrior?
Its signature product is Warrior WB-1 Classic. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: