Huiweihe
Time-Honored BrandHuiweihe · Anhui · Founded
Huiweihe, a food brand from Anhui, inherits the essence of Hui cuisine and promotes Huizhou culture. With craftsmanship, it creates authentic Hui flavors that delight diners worldwide.
Brand Story
Huiweihe, originating from Anhui, embodies the meaning 'harmony of Hui flavors' and carries the profound culinary heritage of Huizhou. Huizhou, historically known as Xin'an, flourished commercially since the Song Dynasty, with Hui merchants spreading across the land and Hui cuisine gaining fame far and wide. Though the brand's founding year is yet to be officially confirmed, Huiweihe is deeply rooted in Huizhou's cultural soil, drawing on the traditional techniques of Hui cuisine—'heavy oil, rich color, and masterful heat control'—while integrating modern health concepts to present authentic Huizhou flavors. The founder, whose name is pending verification, was inspired by the spirit of Hui merchants, upholding the principle of 'integrity and craftsmanship.' They traveled across Huizhou's countryside, collecting folk recipes, and combined them with modern food technology to create a range of products beloved by consumers. Huiweihe is not just a delicacy but a mobile cultural名片 of Huizhou, allowing people to experience its history and charm through taste.
“Huiweihe, harmonizing flavors under heaven.”
Signature Products
Made from fresh mandarin fish, traditionally salted and fermented, the fish is tender with a pungent aroma that gives way to a savory taste—a classic representative of Hui cuisine. (88-128 RMB per serving)
Made from soybeans and fermented through a special process, the surface is covered with fine hairs. Pan-fried until crispy outside and tender inside, it offers a unique texture. (28-48 RMB per serving)
Thin and crispy pastry filled with preserved mustard greens and pork belly, savory and fragrant—a traditional Huizhou snack. (19.9-39.9 RMB per box)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Huiweihe inherits the culinary techniques of Hui cuisine, emphasizing the natural taste of ingredients and the mastery of heat and seasoning, reflecting the Huizhou philosophy of 'harmony in diversity.' The brand adheres to traditional craftsmanship while integrating modern standards, safeguarding Huizhou flavors and promoting Hui merchant culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huiweihe founded?
Huiweihe was founded in null, originating in Anhui, Anhui, primarily in the Food & Beverage field.
What is the signature product of Huiweihe?
Its signature product is Huiweihe Stinky Mandarin Fish. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: