Jia Yongxin
Time-Honored BrandJia Yongxin · Shaanxi · Founded
Jia Yongxin, a time-honored brand from Shaanxi, is renowned for its traditional cured beef and mutton, embodying the culinary heritage of the Guanzhong region.
Brand Story
Jia Yongxin, originating from Xi'an, Shaanxi, traces its roots back to the Ming and Qing dynasties. According to legend, the Jia ancestors opened a meat shop in Xi'an during the Ming Dynasty (1368-1644), dealing in beef and mutton. In the Qing Dynasty (1644-1912), descendants improved the curing process, creating uniquely flavored cured beef and mutton, and adopted the name 'Jia Yongxin', meaning 'forever uphold integrity'. At that time, Xi'an, as a major northwestern city, attracted merchants and travelers, and Jia Yongxin became a local delicacy known for its tender meat and aromatic spices. During the Republic of China era (1912-1949), Jia Yongxin established a shop near the Bell Tower, gaining popularity among citizens. The craft has been passed down through generations, preserving ancient curing methods and old-broth boiling techniques, reflecting the essence of Shaanxi's halal culinary culture. Jia Yongxin is not just a food product but a part of Xi'an's urban memory, witnessing the evolution of the ancient capital's dietary culture.
Signature Products
Made from high-quality yellow beef, cured in aged broth, firm in texture, savory and appetizing, ideal as a side dish. (Approx. 60-80 RMB/jin)
Made from mutton with a blend of spices, tender and flavorful without gamey taste, leaving a lingering aftertaste. (Approx. 70-90 RMB/jin)
Prepared with traditional five-spice recipe, braised to a reddish hue, rich aroma, perfect for cold dishes. (Approx. 50-70 RMB/jin)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Jia Yongxin's production techniques follow ancient methods, including ingredient selection, curing, and boiling, emphasizing control over heat and time. Its unique spice blend, incorporating Sichuan pepper, star anise, and cinnamon, showcases the seasoning characteristics of Shaanxi halal cuisine. The brand upholds integrity in business, passing down its legacy for over a century, and stands as a significant representative of Guanzhong's dietary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jia Yongxin founded?
Jia Yongxin was founded in null, originating in Shaanxi, Shaanxi, primarily in the Food & Beverage field.
What is the signature product of Jia Yongxin?
Its signature product is Cured Beef. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: