Jinfeng
Time-Honored BrandJinfeng · Shanghai · Founded
Jinfeng, a Shanghai jewelry brand, inherits the essence of Haipai culture through exquisite craftsmanship. Though its founding year remains unverified, its exceptional quality has stood the test of time, making it a living testament to Shanghai's jewelry heritage.
Brand Story
Jinfeng traces its roots to Shanghai's flourishing jewelry industry during the late 19th and early 20th centuries, when the city emerged as the financial hub of the Far East. Amidst this golden era, a workshop specializing in fine gold and silver craftsmanship laid the foundation for the brand. The name 'Jinfeng' combines 'jin' (gold) for quality and 'feng' (maple) for character, symbolizing enduring excellence. During the Republican era, Jinfeng crafted bespoke pieces for Shanghai's elite, blending traditional filigree and setting techniques with Art Deco influences, epitomizing Haipai jewelry. After 1949, the brand underwent public-private partnership, preserving its skills. Today, Jinfeng remains dedicated to integrating Haipai culture into modern designs, serving as a living heritage of Shanghai's jewelry artistry.
“[待核]”
Signature Products
Crafted with traditional hand-hammering and filigree techniques, this elegant bracelet symbolizes completeness and harmony. (CNY 5,000-20,000)
Featuring selected jadeite and a blend of Chinese and Western setting techniques, this pendant embodies the cultural fusion of Haipai style. (CNY 8,000-50,000)
Including necklace, earrings, and bracelet, this set incorporates dragon and phoenix motifs, conveying auspicious blessings. (CNY 20,000-100,000)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Jinfeng's craftsmanship stems from Shanghai's modern gold and silver fine work, merging Jiangnan traditions with Western decorative arts. Core techniques include filigree, chasing, and setting, renowned for delicate lines and vivid forms. The brand perpetuates this heritage through apprenticeships and participation in intangible cultural heritage showcases.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinfeng founded?
Jinfeng was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Jinfeng?
Its signature product is Jinfeng Classic Pure Gold Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: