Jingjing
Time-Honored BrandJingjing · Beijing · Founded
Jingjing is a Beijing-based food brand known for its traditional pastry craftsmanship. Rooted in the capital's culinary heritage, it carries forward the flavors and culture of old Beijing through time-honored recipes and artisanal techniques.
Brand Story
Jingjing's origins trace back to the late Qing Dynasty and early Republic of China (around the 1900s), when Beijing's streets were lined with pastry shops. The founder, whose name is yet to be verified, learned the art of making Beijing-style pastries from a master chef in the imperial court. During the Republic era (1912-1949), Jingjing opened its first store in Dashilan, Qianmen, becoming famous for flaky pastries and the 'Eight Beijing Delicacies' (Jing Ba Jian), beloved by locals. After the founding of New China, Jingjing was integrated into a state-owned food factory, preserving traditional recipes while adopting modern production lines. Following the reform and opening-up, Jingjing revived its time-honored brand, dedicated to passing on the culture of Beijing-style pastries. Today, Jingjing still insists on handmade and traditional techniques, with products that are not just food but carriers of Beijing's cultural memory.
Signature Products
A set of eight traditional Beijing-style pastries, including jujube paste pastries and hawthorn helmet cakes. They are flaky, soft, and balanced in sweetness and saltiness. (50-100 RMB per box)
A savory pastry shaped like an ox tongue, filled with spiced salt and pepper. The layers are crispy and the flavor is savory and fragrant. (30-60 RMB per jin)
Thin as paper, these cakes are filled with poria (fu ling) paste, offering a light sweetness and soft, sticky texture. They reflect the traditional concept of medicine and food sharing the same origin. (20-40 RMB per box)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Jingjing's pastry-making technique embodies the characteristics of Beijing-style pastries: crisp, crunchy, soft, and tender, with meticulous ingredient selection and precise heat control. The craft blends Manchu and Han culinary customs, reflecting Beijing's inclusive food culture as an ancient capital. During traditional festivals like Spring Festival and Mid-Autumn Festival, Jingjing pastries are often given as gifts, carrying sentiments and folk memories.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jingjing founded?
Jingjing was founded in null, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Jingjing?
Its signature product is Jing Ba Jian (Eight Beijing Delicacies). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: