Jingtaicheng
Time-Honored BrandJingtaicheng · Shandong · Founded
Jingtaicheng is a time-honored pharmaceutical brand from Shandong, China, with a legacy rooted in traditional Chinese medicine. Known for its authentic herbs and ancient preparation methods, it has been safeguarding health for generations, embodying the wisdom and compassion of Qilu physicians.
Brand Story
Jingtaicheng, a renowned pharmaceutical brand from Shandong, derives its name from the auspicious phrase 'Jingtai shengshi, chengye ankang' (prosperous era, healthy livelihood). Although its exact founding year is not officially verified, local chronicles and folk traditions trace its origins to the Ming and Qing dynasties (c. 1368-1912). Legend has it that a physician surnamed Jing practiced medicine across the Qilu region, excelling in herbal remedies and preparing pills, powders, ointments, and pellets. His effective treatments earned widespread acclaim. Through generations, the family business expanded into a full-scale pharmacy encompassing herb cultivation, processing, and formulation. Adhering to the ancient motto 'Never reduce effort in processing, never cut costs in ingredients,' Jingtaicheng's prescriptions are rooted in classical texts, enriched by regional characteristics, and form a unique medical culture. Despite wars and upheavals in modern times, the brand upheld integrity and served the community, becoming a vital symbol of Shandong's pharmaceutical heritage. It carries the benevolence and wisdom of Qilu physicians, vividly reflecting traditional Chinese medicine in folk practice.
“Jingtai Ankang, Renxin Jishi (Bringing health and peace, healing the world with compassion)”
Signature Products
Made from premium donkey hide and prepared using traditional methods, this nourishing product enriches the blood and nourishes yin. A classic tonic for health and vitality. (200-800 RMB per 500g)
Crafted with a selection of herbal ingredients and hand-applied, this plaster dispels wind and cold, relieving muscle and joint pain. (30-100 RMB per patch)
Blended according to ancient formulas, this tea combines medicinal and edible herbs to harmonize qi and blood, ideal for daily health maintenance. (50-150 RMB per box)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Jingtaicheng's pharmaceutical culture integrates the regional characteristics of Qilu, emphasizing 'authentic herbs and ancient preparation methods.' Its craftsmanship includes herb identification, processing, and formulation, with particular expertise in making donkey-hide gelatin and plasters. The brand values inheritance and innovation, adhering to the principle of 'physician's benevolence,' and integrates the wisdom of traditional Chinese medicine into daily life, showcasing the cultural depth and artisan spirit of a Chinese time-honored brand.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jingtaicheng founded?
Jingtaicheng was founded in null, originating in Shandong, Shandong, primarily in the Healthcare field.
What is the signature product of Jingtaicheng?
Its signature product is Jingtaicheng Donkey-Hide Gelatin (Ejiao). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: