Jingu Xuan
Time-Honored BrandJingu Xuan · Henan · Founded
Jingu Xuan, a jewelry brand from Henan, inherits the Central Plains jade carving tradition, crafting pieces that embody Eastern aesthetics with meticulous artistry.
Brand Story
Jingu Xuan, a jewelry brand from Henan, traces its roots to the jade carving workshops of the Central Plains during the Ming and Qing dynasties. According to legend, during the Wanli reign (1573-1620), artisans in Nanyang, Henan, were renowned for their exquisite jade carving skills. By the Qianlong reign (1736-1795), the local jade industry flourished, giving rise to the predecessor of Jingu Xuan—a shop dedicated to crafting and selling jade wares. The founder, the Jin family, devoted generations to jade, upholding the philosophy of 'jade virtue' and infusing Confucian culture into their works, earning admiration from scholars and literati. In modern times, Jingu Xuan has weathered wars and changes, preserving traditional craftsmanship while integrating contemporary design, becoming a representative of Henan's jewelry culture. Its pieces reflect the finesse and grandeur of Central Plains jade carving, carrying the profound heritage of Chinese jade culture—a testament to the blend of tradition and modernity.
“Jingu Xuan: Discover the Artistry in Jade.”
Signature Products
Selected Hetian jade, hand-carved, warm and delicate, symbolizing good fortune. (500-5000 RMB)
Natural jadeite with rich color and exquisite craftsmanship, exuding elegance. (2000-20000 RMB)
High-quality freshwater pearls, round and lustrous, with a simple design suitable for daily wear. (300-3000 RMB)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Jingu Xuan upholds the Central Plains jade carving tradition, emphasizing 'crafting according to the material' and preserving traditional hand-carving processes while incorporating modern aesthetics. Its craftsmanship pursues the harmony of form, spirit, and meaning, reflecting the warmth and resilience of jade culture. The brand insists on using natural materials, advocates the wellness concept of 'jade nurtures the person, and the person nurtures the jade,' and is dedicated to promoting Chinese jade culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jingu Xuan founded?
Jingu Xuan was founded in null, originating in Henan, Henan, primarily in the Jewelry field.
What is the signature product of Jingu Xuan?
Its signature product is Jingu Xuan Hetian Jade Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: