Jingxiutang
Time-Honored BrandJingxiutang · Guangdong · Founded 1790
Jingxiutang, a time-honored Lingnan pharmaceutical brand, upholds the motto 'Dedication and Refinement' in traditional Chinese medicine. Since 1790, it has been crafting authentic remedies that blend heritage with innovation, safeguarding public health and embodying the essence of Cantonese medicinal culture.
Brand Story
Jingxiutang traces its roots to Lingnan, with its name derived from the principle of 'dedication and refinement,' symbolizing the pursuit of excellence and unseen integrity in medicine-making. Although the exact founding year lacks official verification, historical records suggest its predecessor dates back to around 1790 (the 55th year of Emperor Qianlong's reign) in the mid-Qing Dynasty. It was established by Qian Shutian, a native of Nanhai, Guangdong, who opened a pharmacy in Guangzhou specializing in plasters, pills, powders, and ointments. Qian was well-versed in medical theory and emphasized the use of authentic medicinal materials. His products, such as 'Huichun Dan' (Resurrection Pill) and 'Wanying Gao' (Universal Balm), gained fame for their efficacy. By the late Qing and early Republic periods, Jingxiutang had become one of Guangzhou's renowned herbal medicine shops, with products exported to Southeast Asia, earning the trust of overseas Chinese. After the founding of New China, Jingxiutang underwent public-private partnership and transformed into a state-owned pharmaceutical factory, preserving traditional techniques while embracing modern technology. Its cultural significance lies in its steadfast dedication to the craftsmanship spirit of 'respect' and 'refinement,' witnessing a century of Lingnan TCM heritage and representing a vital part of Cantonese medicine culture.
“Dedication and Refinement, Healing and Nourishing”
Signature Products
A classic pediatric medicine known for clearing heat, calming convulsions, and dispelling wind and phlegm. A household remedy in Lingnan. (30-100 RMB)
An external black plaster for traumatic injuries and rheumatic pain, with deep penetration and notable efficacy. (20-80 RMB)
Relieves exterior symptoms, dispels dampness, harmonizes the stomach, and stops diarrhea. Suitable for abdominal pain, vomiting, and indigestion; an essential travel companion. (15-50 RMB)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Jingxiutang adheres to the ancestral precept of 'dedication, refinement, and genuine goods,' insisting on authentic herbs and traditional processing methods. Its pharmaceutical techniques are adapted to Lingnan's humid and hot climate, emphasizing aromatic dampness resolution and heat-clearing exterior relief, forming a unique Lingnan TCM culture. Traditional dosage forms such as plasters, pills, powders, and ointments are crafted with exquisite skill, with some steps still performed by hand, reflecting the living heritage of intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jingxiutang founded?
Jingxiutang was founded in 1790, originating in Guangdong, Guangdong, primarily in the Healthcare field.
What is the signature product of Jingxiutang?
Its signature product is Huichun Dan (Resurrection Pill). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: