Jinhui
Time-Honored BrandJinhui · Gansu · Founded
Jinhui is a jewelry brand from Gansu, China, known for its exquisite craftsmanship and cultural heritage. Inspired by the Silk Road and local traditions, it creates pieces that blend gold, silver, and jade, reflecting the region's rich history and artistic beauty.
Brand Story
Jinhui, a jewelry brand rooted in Gansu, draws its name from the phrase 'Jin Yu Qi Zhi, Hui Yun Liu Fang,' symbolizing the finest quality and enduring elegance. While its exact founding year remains unverified, the brand is deeply connected to the region's heritage as a crossroads of the Silk Road, where jewelry-making has flourished for centuries. Jinhui honors the craftsmanship of the Longyuan region, blending diverse cultural influences into designs that evoke the spirit of the Silk Road and Chinese aesthetics. Each piece, crafted from gold and silver with jade inlays, showcases the boldness of the northwest and the delicacy of traditional techniques. Though not officially recognized as a time-honored brand, Jinhui is dedicated to preserving local traditions and bridging history with modernity, ensuring that ancient jewelry artistry thrives in contemporary times.
“[待核]”
Signature Products
Inspired by the Silk Road, this collection features pure gold and gemstone inlays, showcasing a blend of Eastern and Western aesthetics. (CNY 5,000-50,000)
Crafted with local Gansu jade and gold-silver techniques, this collection reflects the region's natural and cultural characteristics. (CNY 3,000-30,000)
Drawing from Dunhuang murals, this collection employs traditional filigree and inlay techniques, highlighting profound cultural heritage. (CNY 8,000-80,000)
Stores & Addresses
Located in: Gansu（甘肃）
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Cultural Note
Jinhui emphasizes traditional gold and silver craftsmanship, including filigree (huasi), engraving (zanke), and inlay techniques, while incorporating Gansu's multi-ethnic decorative styles. The brand's meticulous process reflects the patience and wisdom of artisans, and its designs aim to revitalize Silk Road heritage through modern expression.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinhui founded?
Jinhui was founded in null, originating in Gansu, Gansu, primarily in the Jewelry field.
What is the signature product of Jinhui?
Its signature product is Jinhui Silk Road Gold Collection. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: