Jinjiao
Time-Honored BrandJinjiao · Chongqing · Founded
Jinjiao is a Chongqing-based jewelry brand rooted in traditional craftsmanship and local culture. Though its exact founding date remains unverified, it reflects the region's rich commercial history and the fusion of Chinese and Western influences. Known for handcrafted silver, jade pendants, and diamond rings, Jinjiao embodies the spirit of Bayu heritage.
Brand Story
Jinjiao originates from Chongqing, a major commercial port on the upper Yangtze River where trade flourished since ancient times, fostering a vibrant jewelry industry. The brand name 'Jinjiao' likely signifies 'gold-like quality and outstanding excellence.' While no specific founder is recorded, it is believed to have emerged after Chongqing opened as a treaty port, blending Chinese and Western aesthetics. The brand preserves traditional gold and silver craftsmanship, incorporating Bayu cultural motifs such as stilted houses and camellias. During the War of Resistance, when Chongqing served as the provisional capital, the jewelry trade thrived, possibly aiding Jinjiao's growth. Due to limited historical records, its full story awaits further research. As a local brand, Jinjiao carries the memory of the mountain city, bridging tradition and modernity, and showcasing the unique charm of Chongqing jewelry artistry.
“[待核]”
Signature Products
Handcrafted silver jewelry featuring Bayu patterns, simple and elegant. (500-5000 RMB)
Selected jade set in gold work, symbolizing good fortune, suitable for collection and wear. (3000-30000 RMB)
Modern design combined with traditional craftsmanship, brilliant diamonds showcasing quality. (8000-80000 RMB)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Jinjiao's craftsmanship inherits traditional gold and silver techniques, emphasizing hand engraving and filigree work, blended with Bayu cultural elements to reflect regional aesthetics. Each piece embodies respect for tradition and innovation, making Jinjiao a representative of Chongqing's jewelry culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinjiao founded?
Jinjiao was founded in null, originating in Chongqing, Chongqing, primarily in the Jewelry field.
What is the signature product of Jinjiao?
Its signature product is Jinjiao Silver Collection. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: