Jinlong
Time-Honored BrandJinlong · Beijing · Founded 1920
Jinlong, a time-honored Beijing jewelry brand, inherits imperial craftsmanship from the Qing Dynasty. Renowned for gold ornaments, it blends traditional filigree and engraving techniques with modern design, symbolizing nobility and good fortune.
Brand Story
Jinlong's roots trace back to the Qing Dynasty's imperial workshop, where artisans crafted gold and silverware exclusively for the royal court. After the fall of the dynasty, master craftsman Wang Jinbao (1885-1955) left the palace and, in 1920 (the 9th year of the Republic), established the 'Jinlong Silver House' near Qianmen, continuing the imperial techniques. In 1956, during the socialist transformation, Jinlong was integrated into the Beijing Jewelry Factory as its core brand. After China's reform and opening-up, Jinlong regained independent operations, focusing on high-purity gold ornaments that fuse traditional filigree inlay and chasing techniques with contemporary aesthetics. The name 'Jinlong' (Golden Dragon) symbolizes imperial dignity and auspiciousness. Its products have been presented as state gifts to foreign dignitaries, carrying profound cultural significance. However, the exact founding year and corporate lineage remain subject to verification, as some historical records are yet to be confirmed.
“Jinlong Brings Auspiciousness, Craftsmanship Endures Through Generations”
Signature Products
Hand-woven using traditional filigree technique, featuring exquisite patterns that symbolize wealth and good fortune. Price range: 8,000-30,000 RMB.
Crafted with the ancient gold technique, featuring a matte finish and rich texture. Elegant design suitable for daily wear. Price range: 3,000-15,000 RMB.
Themed on the Chinese zodiac, with relief craftsmanship. Ideal for collection and gifting, issued in limited quantities. Price range: 5,000-50,000 RMB.
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Jinlong inherits the gold and silver fine craftsmanship of the Qing imperial court, particularly excelling in filigree inlay and chasing. Each piece undergoes multiple meticulous steps, embodying the essence of 'Yanjing Bajue' (Eight Masterpieces of Beijing), of which filigree is a celebrated art. The brand harmoniously blends tradition with modernity, preserving ancient techniques while introducing contemporary design concepts, thereby promoting the living heritage of intangible cultural craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinlong founded?
Jinlong was founded in 1920, originating in Beijing, Beijing, primarily in the Jewelry field.
What is the signature product of Jinlong?
Its signature product is Jinlong Pure Gold Filigree Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: