Jinlong
Time-Honored BrandJinlong · Shanghai · Founded
Jinlong Jewelry, rooted in Shanghai, carries forward Chinese jewelry culture with exquisite craftsmanship and honest business practices. As a renowned brand in Shanghai's jewelry industry, it has been a symbol of quality and tradition since the early 20th century.
Brand Story
Jinlong Jewelry, a well-known brand in Shanghai's jewelry industry, traces its origins back to the early 20th century in the Shanghai Bund era. At that time, as the financial hub of the Far East, Shanghai witnessed a booming jewelry trade, and Jinlong emerged, quickly gaining prominence through its dedication to traditional craftsmanship and innovative design. The founder, whose name is yet to be confirmed, upheld the philosophy 'Gold as pure as gold, integrity as true as a dragon,' infusing traditional Chinese culture into jewelry design and creating numerous classics. Over a century, Jinlong has witnessed Shanghai's transformation from a treaty port to an international metropolis. Its products are cherished by local consumers and exported worldwide. Throughout its development, Jinlong has emphasized the inheritance and innovation of skills, blending the refinement and inclusiveness of Shanghai-style culture into every piece, making it a shining pearl in the heritage of Chinese time-honored brands.
Signature Products
Crafted from pure gold, elegant design, symbolizing good fortune, suitable for daily wear and gifting. (Thousands to tens of thousands of yuan)
Selected natural jadeite, exquisite craftsmanship, warm luster, showcasing Eastern charm. (Tens of thousands to hundreds of thousands of yuan)
Made with high-quality diamonds, fine setting craftsmanship, fashionable design, symbolizing eternal love. (Thousands to hundreds of thousands of yuan)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Jinlong's craftsmanship originates from Shanghai's traditional gold and silver fine work, integrating the essence of Shanghai-style culture with a focus on detail and innovation. Techniques include hand engraving and filigree inlay, with each piece reflecting the spirit of craftsmanship and Chinese aesthetics. The brand insists on using high-quality materials and strict quality control, striving to merge traditional skills with modern aesthetics.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinlong founded?
Jinlong was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Jinlong?
Its signature product is Jinlong Pure Gold Necklace. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: